BrandpointHUB Reviews

Saves time and simplifies the content review process

Comments: This has simplified my content review process - especially going back and forth between internal reviewers and my agency writers. What I have most enjoyed working with Brandpoint is the support. They are very responsive when I have questions and many "wish list" items I have brought up have been integrated into features. Their service and client attention is top notch.

Pros:

It makes managing content revisions so much easier! I love not having to deal with compiling multiple edits of the same document but just automating a simple workflow for our review process. It is also easy to see past versions and changes without searching through past emails or documents for those times when you feel you lost messaging through the edits you want back. It is intuitive to use and has saved me a lot of time and hassle.

Cons:

No real cons. I have been with the product for a couple years so through some growth - as more features get added the better it gets. There is a slight struggle to get others in the organization to use it, as they are used to just emailing me changes/edits. Though after a couple times though of using the system, the are at ease.

So many clicks

Comments: So far, I really truly do like the Hub. I love that I can use the calendar view to see all the content we have being published on any given day, or how many in a week. My only complaint is that it takes several clicks (about 4) to get to the page where you're actually creating/writing the content. I know this is a picky thing, but it just seems that there are a lot of steps before you even start creating. I'd love to have a "Create Content" within the Manage menu so you can go straight to setting up the time and type of content.

Updates inconvenient

Comments: I use the Hub to write fb posts for DCI/Saputo cheese. I've submitted a review previously but wanted to submit another, as there have been ongoing updates.

Cons:

Generally I find this easy to use, although I have two minor issues. 1. Things change. A lot. Which is fine. But there's never any communication about what updates have been made, and I end up confused/wasting time trying to figure out where the info I need is housed, or doing work that gets lost because I haven't been informed about new tasks I need to do (like hit "save" before "approve"). 2. Many of the updates that have happened have just made the tool less convenient for me as they've required me to do more work. By "work," I mean "click more," so it's not like any of these updates are horribly inconvenient (other than the issues I noted above). But they do take more time. For instance, I have to click "save" now and wait for it to finish saving before I can hit "approve." It was easier when I could just hit "approve." And now the information I need is hidden under the "content plan" tab, when it used to be readily available once I opened the page.

Great content management and marketing resource

Comments: BrandpointHub is the ultimate tool for organizations that produce content. The tool allows us to easily share, edit, and track content. Then we can easily publish our content on our blog and all of our social media channels. It is very easy to use and the interface is so intuitive that I very rarely have to use the help guides (although when I do, they are very helpful). The ROI on the Brandpoint Hub is off the charts because of the amount of time we save. In addition, it took which used to be a dreaded chore -- writing and publishing content -- and made it something easy which has allows us to maximize our marketing efforts.

Brandpoint Hub automates what previously was an inefficient combination of email, Word and Excel

Comments: Brandpoints HUB is a new tool that automates content management workflow for teams. The Hub replaces the combination of email, Word and Excel and gives teams a robust tool focussed on the workflow around managing content for websites, email campaigns, social channels etc. Thus far, we have found the team at Brandpoint to be very supportive when we've had questions. And what I like most is that we can control based on the user, who has access to which content, which client, which campaigns etc. Excited to see this new tool continue to evolve as it already provides a tremendous level of benefit over more manual workflow processes.

Helpful and useful!

Comments: Brandpoint Hub is incredibly useful to my colleagues and me! I love the collaborative aspect of it--how you can write an article and then have your colleagues edit it directly or write comments beside it instead of having to send emails back and forth with revision after revision. The calendar is excellent for scheduling postings on Twitter and Facebook, then seeing what is going out when and where all in one place. Plus, whenever I run into any issues or have questions, Brandpoint Hub representatives are so, so responsive and quick to fix the issues! I highly recommend Brandpoint Hub.