---
description: Get detailed information about Mailchimp and how it can help you meet your business needs. Learn more about Mailchimp price, benefits, and disadvantages for businesses in Singapore.
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title: Mailchimp Pricing, Cost & Reviews - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp)

# Mailchimp

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> Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \&amp; content creation tools.
> 
> Verdict: Rated **4.5/5** by 17604 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Mailchimp?

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 17604 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Intuit
- **Founded**: 1983

## Commercial Context

- **Starting Price**: US$13.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform:&#10;&#10;Mailchimp Marketing Platform: &#10;&#10;- Free - $0/per month&#10;- Standard - $13.5/per month&#10;- Premium - $270.05/per month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish
- **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States

## Features

- AI/Machine Learning
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Automated Publishing
- Automated Responses
- Autoresponders
- Behavioral Analytics
- Behavioral Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Management
- Content Management
- Conversion Tracking
- Customer Profiles
- Customer Segmentation
- Dashboard
- Email Management
- Email Tracking
- For Insurance Industry
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Generation
- Lead Management
- Marketing Automation
- Mass Texting
- Mobile Optimization
- Multi-Account Management
- Multi-Channel Campaigns
- Performance Metrics
- Pre-built Templates
- Real Time Editing
- Real-Time Analytics
- Real-Time Notifications
- Recommendations
- Responsive Web Design
- Scheduled Messaging
- Simple Mail Transfer Protocol (SMTP)
- Social Media Integration
- Subscriber Management
- Team Management
- Website Analytics
- Website Personalization

... and 49 more features

## Integrations (210 total)

- 123FormBuilder
- 40Nuggets
- AWeber
- Accelo
- Accumulus
- ActiveCampaign
- Acuity Scheduling
- AdRoll
- Administrate Training Management
- Adobe Commerce
- Agile CRM
- Aircall
- Airtable
- AlertBot
- AllClients

... and 195 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.capterra.com.sg/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.com.sg/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.com.sg/directory/6/marketing-automation/software)
- [CRM Software](https://www.capterra.com.sg/directory/2/customer-relationship-management/software)
- [Campaign Management Software](https://www.capterra.com.sg/directory/30012/campaign-management/software)
- [Social Media Marketing Tools](https://www.capterra.com.sg/directory/30781/social-media-marketing/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.capterra.com.sg/software/171840/hubspot-marketing) — 4.5/5 (6230 reviews)
2. [Brevo](https://www.capterra.com.sg/software/132996/brevo) — 4.6/5 (3446 reviews)
3. [ActiveCampaign](https://www.capterra.com.sg/software/79367/activecampaign) — 4.6/5 (2561 reviews)
4. [MailerLite](https://www.capterra.com.sg/software/136603/mailerlite) — 4.7/5 (2259 reviews)
5. [Constant Contact](https://www.capterra.com.sg/software/31898/constant-contact) — 4.3/5 (2923 reviews)

## Reviews

### "User-Friendly Interface with Strong Value, Support, and Marketing Performance" — 5.0/5

> **Elton Takudzwa** | *28 April 2026* | Capital Markets | Recommendation rating: 9.0/10
> 
> **Pros**: Mailchimp stands out for its ease of use and intuitive user interface. Compared to other email marketing tools, the platform is relatively simple to navigate and not overly complicated making it accessible even for beginners.&#10;The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics. Overally the user experience is smooth and efficient which makes managing email marketing tasks far less overwhelming.
> 
> **Cons**: What I liked least about mailchimp is that the HTML codes for email capture landing pages can be quite long and a bit overwhelming especially for beginners who may not be familiar with code.&#10;Additionally while the platform generally handles spam filtering well, there can still be occasional challenges with emails being flagged or needing extra setup to ensure optimal deliverability.
> 
> Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales. The platform makes marketing straightforward and efficient, even for someone without advanced technical skills.&#10;In terms of value for money, the paid plan offers strong returns, especially considering the range of tools available for email marketing and automation. I found it to be a worthwhile investment for growing my business.&#10;Customer support was also impressive. The team was responsive and helpful, assisting me promptly when I had issues logging into my account.&#10;Overall, my experience has been positive across marketing effectiveness, support quality, and overall value.

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### "Solid Email Marketing Software, Product Continues to Evolve" — 4.0/5

> **Jeff** | *2 April 2026* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: Pretty easy to use overall, support was always responsive. The product continued to evolve over the years and we did get a lot of use out of it.
> 
> **Cons**: Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating.
> 
> Overall we had a positive experience. We were very early adopters of Mailchimp and used it for many years. We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging.

-----

### "Great entry level email marketing platform but you are likely to out grow it and its expensive for what it is" — 3.0/5

> **Robert** | *23 April 2026* | Furniture | Recommendation rating: 4.0/10
> 
> **Pros**: Mail chip offers easy to use features and guides you through running email campaigns for new users. It really is a great easy access email platform. Very easy to use.
> 
> **Cons**: In my view Mailchip  tries to be all things to all people. As an ecommerce business we need more commercially centred email marketing tools. While Mailchimp has been a good servant to me it is expensive for what it is and a tad big brother telling you what you can and can't do and is overly intrusive regarding its abuse metrics when you are simply sending an email to previous customers about new ranges you are launching.
> 
> so / so but we have outgrown it now and looking to move away and use another platform. We use it to take sample requests and notofy customers when items are back in stock

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### "Chimp Does the Heavy Lifting" — 4.0/5

> **Patrick** | *2 March 2026* | Consumer Services | Recommendation rating: 9.0/10
> 
> **Pros**: The dashboard is really easy to use and the templates are pretty good.  One of the big plusses is mailchimp canva integration.  Pricing is reasonable for what you are getting. The mobile versions of the emails sometimes are different form on-screen.
> 
> **Cons**: There are WP integration security issues that have come up by my hosting provider.  While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times. Sometimes verifying a website can be a process. An easier solution would be nice, ie: verifying website by email address only.
> 
> Very positive overall.  reliable, intuitive, and well-suited for what we do. So long as you don't create newsletters (as an example) that are overly long and have too much content, the ROI can be good. Drilling down on users is important to me to see who is clicking and reading what.

-----

### "MailChimp is the Best Email Platform Out There" — 5.0/5

> **Valerie** | *27 April 2026* | Entertainment | Recommendation rating: 10.0/10
> 
> **Pros**: MailChimp has an excellent user interface. It's clean, easy to use, and allows for your emails to look elevated through their native templates. You also have the ability to customize templates, which can help with branding even more. They're all responsive to mobile and look sharp. It's simple to build and maintain a contact list in there, as well, which helps with targeted marketing needs.
> 
> **Cons**: Can't think of anything I really disliked about using MailChimp. It was a perfect system for all my marketing needs.
> 
> At my last organization, we were looking for an afforadble email marketing platform that allowed for more customization to support our branding, had more mobile responsiveness, and offered more robust features in terms of marketing capabilities with targeting. It was the perfect solution for us.

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## Links

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