Zoho Marketing Automation Reviews

About Zoho Marketing Automation

Zoho Marketing Automation is an all-in-one marketing automation software used to manage marketing activities across multiple channels

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Pros:

Not Available

Cons:

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Zoho Marketing Automation ratings

Average score

Ease of Use
4.3
Customer Service
4.0
Features
4.3
Value for Money
4.5

Likelihood to recommend

7/10

Zoho Marketing Automation has an overall rating of 4.3 out 5 stars based on 4 user reviews on Capterra.

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Mehandi I.
Mehandi I.
Sales & Marketing Automation Expert in India
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert

5 2 months ago New

Comments: Problems which I am solving/helping my clients to solve with Marketing Automation are as such:- 1) Running Email Campaigns.
2) Running Automated Email Campaigns / Drip Campaigns.
3) Understanding the Visitor's behaviour, how they are interacting with the website.
The benefits which I got from Zoho Marketing Automation are as such:- 1) Inexpensive Pricing - less load on the pocket to use the software.
2) Running Affordable email campaigns.
3) Campaign Management is easy.
4) Running and Managing Automated Email Campaigns.
5) Saving a lot of our time by creating templates and using them later again and again.

Pros:

Features which I like most about this software are:- 1) Inexpensive Pricing. 2) A Variety of Features ( though it is not fully reliable) 3) Lead Management 4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website) 5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps.

Cons:

The Feature which I like least about this software:- 1) Overall speed of the Software at which it refreshes/loads. 2) Very Few Integrations with 3rd party Software. 3) If they can make their "Qualification" Feature more robust and easy to use. Not Reliable to run a business

Claire S.
Spiritual Mentor and Coach in US
Professional Training & Coaching, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Comprehensive Marketing Software

5 9 months ago

Comments: Positive experience.

Pros:

Zoho Marketing Automation has the features you need for your marketing campaigns. I mostly use the leads and email campaigns management components. I like being able to set and just monitor so that I can attend to focus on other aspects. Also works with the website.

Cons:

Nothing at this time. A rep set up a session with me and walked me through it.

Swadesh P.
Swadesh P.
Marketing Ambassador in India
Verified LinkedIn User
Environmental Services, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

Zoho Campaigns is better

2 2 months ago New

Comments: Not a very good experience, was hoping for more.

Pros:

Didn't like anything particularly well. We've worked with more powerful Marketing automation software like ActiveCampaign, so Zoho is nowhere close with them.

Cons:

We weren't able to integrate with Zoho CRM and we found that Zoho Campaigns was much better integrated and easy to use as compared to Marketing Automation, most likely because this is relatively newly added. The automation builder is also very bad, not easy to drag drop as we were able to on AcitveCampaign, so definitely need to make it easy to use.

Saira Y.
Saira Y.
Automation specialist in Pakistan
Verified LinkedIn User
Computer Software, Self Employed
Used the Software for: Free Trial
Reviewer Source

Saira's review on Zoho Automation

5 last month New

Comments: Personally, my overall experience with Zoho is awesome, It is the best CRM for data analyses, email scheduling, having campaigns, auto-response, mapping and automating the stuff about the buesiness.

Pros:

What I like the most about the Zoho is, easy to use, provides the best functionality and automation as well as not expensive.

Cons:

Well! What I see using Zoho is, that it has limited customer support.