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Marketing Automation Software
Marketing Automation software enables organizations to automate their marketing functions including campaign creation, market segmentation and response analysis. These applications also allow greater integration between sales staff and management as well as expanded abilities to evaluate the effectiveness of marketing campaigns. Marketing Automation solutions enable the enterprise-wide sharing of information, providing an essential conduit between management, sales and marketing operations. Marketing Automation software is related to Campaign Management software, Email Marketing software and Search Marketing software. Read more Read less
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Drive efficient growth with marketing and sales alignment
Learn more about Salesforce Marketing Cloud
Marketing Cloud Account Engagement empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling.
Learn more about Salesforce Marketing Cloud
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
User Retention Platform for High-Growth Mobile Apps
Learn more about CleverTap
CleverTap's mobile marketing automation tools include auto segmentation of users, triggering of campaigns based on activity, and building/visualizing user journeys. Set up omnichannel messaging campaigns for multiple user segments in a single workflow. And let the automation tools feed you the campaign results in real time on a single dashboard.
Over 10,000 brands, including Gojek, Dominos, and Mercedes-Benz.io trust us to help them retain their users.
Learn more about CleverTap
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Buildio.io - your affordable, all-in-one solution for lead generation. We provide comprehensive marketing automation and CRM.
Learn more about Buildio
Unleash your business potential with Buildio.io.
Our lead generation and marketing automation platform offers a robust CRM at an affordable price.
With no setup costs and personalized tools, we streamline your operations and drive growth.
Redefine success with Buildio.io, your partner for a brighter business future.
Learn more about Buildio
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Automate marketing campaigns and lead management workflows with no-code and maximum degree of freedom.
Learn more about Creatio CRM
Marketing Creatio is a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code and maximum degree of freedom. It enables users to design, run and analyze the most personalized multichannel marketing campaigns to reinforce any marketing strategy.
Learn more about Creatio CRM
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution.
Learn more about Zoho CRM
Zoho CRM can support your marketing teams to efficiently run campaigns and pass on quality leads. Get the best ROI from every campaign you create. Generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue with the Google Ads integration.
Learn more about Zoho CRM
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.
Learn more about HubSpot Marketing Hub
HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Start growing your business today with HubSpot Marketing Hub.
Learn more about HubSpot Marketing Hub
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Semrush is a leading online visibility management software-as-a-service platform.
Learn more about Semrush
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users.
Learn more about Semrush
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
EngageBay's Marketing automation software helps small businesses automate marketing & sales tasks to generate leads & close more deals.
Learn more about EngageBay CRM
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages using a simple drag and drop designer. Nurture your audience with email marketing automation. Improve your business efficiency by automating routine tasks. Engage your social media audience like a pro. Keep all your sales and marketing materials in one place, accessible to your team from any device.
Learn more about EngageBay CRM
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Automate email cleaning by adding the ZeroBounce API to your email signup forms. Block invalid and risky emails with zero effort.
Learn more about ZeroBounce
ZeroBounce automates your email list cleaning process by identifying problematic emails at the point of registration.
The service includes an easy-to-install API that allows you to verify new email addresses on your website, landing pages, and anywhere else you collect email leads.
ZeroBounce identifies invalid and risky emails like disposable domains and spam traps and blocks them automatically with zero effort.
API is available in over 10 languages including Java, Python, PHP, and iOS.
Learn more about ZeroBounce
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Send personalized messages based on criteria and triggers, monitor and optimize your marketing campaigns with GreenRope.
Learn more about GreenRope
GreenRope CRM is a marketing automation platform that helps you create and execute effective campaigns across multiple channels. You can use automation to send personalized messages based on criteria and triggers, monitor and optimize your marketing campaigns with real-time analytics and reporting. GreenRope also has features for sales enablement, customer support, and business process management. It’s a comprehensive CRM that helps you automate your marketing and grow your business.
Learn more about GreenRope
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Affise is a 360° partnership marketing ecosystem helping businesses scale faster with affiliate marketing automation tools.
Learn more about Affise
Affise is a complete partnership marketing ecosystem designed to help your business scale. The ecosystem consists of 3 products:
- Performance, which thrives in analytics, tracking, and attribution;
- Reach, which allows you to start your own partner program, or grow an existing one, and
- Mobile Measurement Partner, that allows you to track, optimize and grow your app’s performance.
Each of Affise's products has advanced marketing automation features allowing you to save time and money.
Learn more about Affise
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
All-In-One Automation Tool with Sourcing, Outreach, Data Enrichment, auto-Updates, ATS/CRM, custom pipelines, smart inbox, and ChatGPT.
Learn more about Jobin.cloud
Jobin.cloud is an all-in-one automation tool for finding and engaging with people. Import profiles in bulk, filter and manage them in auto-updating repositories, and easily select the best ones to contact with personalized fields via email or LinkedIn. With ChatGPT's help, you can reach out to them in bulk, assign them to jobs and pipelines, and track all conversations with timelines, tags, and notes. Expand your network with unlimited LinkedIn connection requests and create your ultimate asset.
Learn more about Jobin.cloud
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Next generation Marketing Automation 360 platform. Integrates into one platform most effective multi channel communication.
Learn more about iPresso
Marketing Automation 360 platform. Integrates into one platform most effective multi channel communication with digital and conversational marketing. Deticated for small companiess as iPresso BASIC and for large enterprises - iPresso Enterprise: iPresso.com/enterprise. Among customers are e.g. Danone, eSky, Nutricia, TVN Warner Discovery, Nationale Nederlanden, and Generali Investment.
Learn more about iPresso
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Solitics enables marketers to be brilliant, driving deeper customer engagements by using & analyzing data for real-time interaction.
Learn more about Solitics
Solitics enables the best marketers to create automated and personalized customer journeys in true real-time (1.8 seconds) across multiple channels. Marketers also get a clear analysis of campaign effectiveness and powerful insights for continuous improvement.
Solitics’ proprietary technology leverages low-code integration to connect directly to all distributed data sources on one hand and all marketing channels on the other, going live in under 30 days.
Learn more about Solitics
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
iAPPS Marketier is a leading marketing platform that pairs campaign management and marketing automation seamlessly.
Learn more about Unbound Marketing
iAPPS Marketier is an online marketing automation platform that seamlessly joins campaign generation with personalization and nurturing capabilities. Marketier's feature set centers on end-to-end campaign administration - from drag-and-drop landing pages with our flexible form builder to behavior-based drip email campaigns - helping you to efficiently create emails, landing pages and full customer experiences that convert.
Learn more about Unbound Marketing
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations
Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns
Learn more about Mailchimp
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Our suite of tools is easy to set up, easier to use and delivers the power to increase sales or donations in less time.
Collect leads, stay connected, and keep customers. It’s automatic.
Marketing Automation isn’t just for big companies.
Our powerful, yet simple Advanced Automation tools can help your organization develop more efficient and strategic email marketing, so you can save time while growing your business.
Send a single welcome email or a custom automated email series that nurtures leads.
Learn more about Constant Contact
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Wrike is a powerful marketing automation platform with dynamic request forms, automated workflows, and real-time reports.
Wrike is a powerful marketing automation platform for cross-functional teams. With Wrike’s smart features, marketers can make their processes up to 40% more efficient, enabling them to save time and organize campaigns quickly. Add order to chaotic workloads with dynamic request forms that auto-assign tasks to the right people. Create automated workflows tailored to your marketing team’s style. Schedule campaign reports to be automatically delivered to your inbox. Work smarter, not harder.
Learn more about Wrike
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
130k+ customers use ActiveCampaign to automate their marketing, from lead generation to contact management to email personalization.
ActiveCampaign is an intuitive, powerful marketing automation tool that's great for businesses of any size. Set up a welcome series, segment your contacts, personalize your messaging, and automate marketing workflows no one has the time for. 500+ pre-built automations, a full email template library, and effective contact management. ActiveCampaign helps businesses make meaningful connections across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at just $15/month.
Learn more about ActiveCampaign
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
Grow your business with MailerLite’s fast and scalable email marketing platform.
Create professional newsletters, landing pages & websites using our drag & drop editor (with AI generator) or with pre-designed templates. And manage campaigns on-the-go in the iOS app.
Nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard.
Learn more about MailerLite
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Get all the tools you will need to build better customer relationships online under one roof.
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature.
It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce.
Send 9,000 emails / month for free, and up to 40,000 emails for only $25/month.
Learn more about Brevo
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
More Growth, Less Busy Work
Our marketing automation removes the headaches and busy work while accelerating growth.
The smarter way for small businesses to do great work
Keap organizes your client information & daily work in one place, freeing you up from repetitive tasks.
Learn more about Keap
Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Systeme.io is a simple, affordable, and intuitive all-in-one marketing platform for anyone who is looking to grow their online business
Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business.
Build sales funnels, send automated emails, create and manage online courses, run affiliate programs, set up a website, and automate almost every aspect of your business with systeme.io.
Systeme.io is a swiss army knife for entrepreneurs.
When we say “all-in-one”, we really mean it.
Learn more about Systeme.io
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
#1 Marketing Platform For SMB's! Create a Free Account
Get everything you need to manage and grow your business, all from a singular platform create your free account today to explore the platform and compare plans and pricing.
Learn more about Marketing 360
Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Intercom is an AI powered, automation-first, customer service platform that enables businesses to deliver fast support at scale.
Intercom is the only complete Customer Service solution that provides a seamless customer experience across automation and human support, delivering increased customer satisfaction while reducing costs. We're building a future where most customer conversations are successfully resolved without needing human support, freeing up the team to work on higher value customer conversations.
Learn more about Intercom
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Bitrix24 is #1 free CRM and marketing automation platform used by over 12 million businesses worldwide.
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 12 million companies worldwide.
Learn more about Bitrix24
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Grow your leads and convert more deals by adding the power of marketing to your sales arsenal with Constant Contact Lead Gen & CRM.
Constant Contact delivers for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion.
Learn more about Lead Gen & CRM (formerly SharpSpring)
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Act! Marketing Automation optimizes all the ways you communicate with prospects & customers to maximize engagement and drive business.
Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth.
Learn more about Act!
Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
100k+ Shopify, WooCommerce, and Wix ecommerce stores trust us for our easy newsletters, email marketing, SMS and lead capturing.
Trusted by 100,000+ businesses worldwide, Omnisend is an omnichannel email marketing automation platform built to help ecommerce brands land more sales. Automate your marketing processes across the entire customer journey—from cart recovery and welcome messages to customer reactivation. Make sales around the clock across multiple channels like email, SMS, and push notifications. Omnisend works with all ecommerce platforms including Shopify, BigCommerce, Woocommerce, Wix & more.
Learn more about Omnisend
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage uses data and AI to automate marketing tasks and workflows, while tracking impact and reach. AI-assisted automations help you create in-depth profiles, and find and segment new prospects and audiences. Real-time “listening” triggers relevant content across web, mobile, and email marketing, as well as paid and social channels. Native integrations connect marketing automation with your most important tools, such as your CRM, to let your teams sync marketing and sales efforts.
Learn more about Marketo Engage
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
SendPulse is an all-in-one automation platform for email, SMS, and chatbot marketing, and for creating landing pages & online courses.
SendPulse is an all-in-one automation platform that specializes in email, SMS, and chatbot marketing and offers a complete toolkit for creating landing pages, developing online courses, and keeping track of everything in a free CRM.
SendPulse offers unlimited email sends with every plan, 24/7 live support, great deliverability and detailed reports. Free plan includes 15,000 emails every month and premium plan pricing starts at just $9.85/month.
Learn more about SendPulse
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Web-based website marketing platform that helps businesses in generating leads and sales through customizable tools.
Cloud-based lead generation platform that allows businesses of all sizes in eCommerce, consulting, and other industries to automate email and Facebook marketing processes and convert visitors into customers. Professionals can create custom landing pages or funnels by using the inbuilt templates to attract customers. ClickFunnels enables teams to capture customer's contact information and send targeted follow-up messages via text or desktop notifications to reconnect with the visitors.
Learn more about ClickFunnels
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling.
Learn more about Salesforce Marketing Cloud Account Engagement
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities.
Learn more about Freshsales
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Work smarter with integrated tools like email marketing, workflows, landing pages, lead scoring, behavioral tracking, and analytics.
iContact Pro takes your marketing to the next level with an easy-to-use marketing automation platform that delivers all the features you need to get the job done right. iContact Pro seamlessly integrates email marketing, workflows, landing pages, and robust analytics in a simple but comprehensive cloud-based platform that helps you outsmart the competition. Syncs to Salesforce and other key Apps. Powerful reporting, award-winning interface. Highly reviewed, trusted & loved.
Learn more about iContact
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Thryv is an all-in-one small business management software that helps you stay organised and get more out of your business.
Thryv is an all-in-one small business management software that helps you streamline your business so you can get back to the things you love. Small business owners communicate better, solve more business challenges and get more organised with Thryv.
Learn more about Thryv
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Agile CRM is a All-in-One CRM with Sales, Marketing and Service automation in single platform. It has sales tracking, contact management, marketing automation, web analytics, two-way emails, telephony, and helpdesk with a simple, clean and modern interface.
Learn more about Agile CRM
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Campaign Monitor is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise.
Learn more about Campaign Monitor
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Project-based solution for PS firms that combines project accounting, resource management, project mgmt, time/expense and client mgt.
Deltek Vision is a project-based solution for professional services firms that combines project accounting, resource management, project management, time/expense management, and client management in one product. Deltek Vision is a web-based solution available for cloud or on-premises deployment.
Learn more about Deltek Vision
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Deliver better customer experiences — automatically. Bring your ideal customer journey to life with a visual marketing automation tool.
GetResponse Marketing Automation is designed to build marketing automation workflows based on customers' data and behavior. It's perfect to deliver personalized marketing experiences, engage customers, and increase sales in the process.
Learn more about GetResponse
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Easy to use CRM with optional marketing tool that helps you work smarter by managing and tracking your leads, customers and engagement.
Our CRM marketing automation tool integrates your website, campaigns and sales, processing new leads and triggering workflows. Data captured from a web form will automatically update your CRM records or create a new account. You can also send an alert for your sales team to follow up, and initiate a programmed series of emails in a drip campaign. Set rules to move contacts through your campaigns and score them according to their engagement or fit with your product, letting you work smarter.
Learn more about Really Simple Systems CRM
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Advanced email marketing for SMB and mid-market businesses, backed by 24/7 support and 20+ years of deliverability experience.
Campaigner delivers all the basic and advanced email marketing features you need to grow your business without added expense of a marketing suite. From basic and advanced workflow automations and segmentation capabilities to SMS, Campaigner makes it easy to build and execute on high-performing campaigns.
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Smart, automated social media and messenger marketing platform that allows you to create, schedule and promote content.
Conte.ai employs the whole social media management cycle, revealing not just effective content production, but also competitive field analysis, contextual network planning, placement, and analysis of outcomes.
Conte.ai is a proprietary solution that combines artificial and live intelligence to guarantee the high-quality generation (of visual and textual material) as well as instant posting with little client input.
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Sugar Market is the all-you-need marketing automation solution built to work for you.
Sugar Market is the all-you-need marketing automation solution built to work for you.
Attract more website visitors and see how they interact with digital assets.
Capture hot leads by creating conversion-focused emails, landing pages, and forms with intuitive, drag-and-drop builders.
Cultivate and qualify leads with multi-step nurture campaigns and sophisticated lead scoring models.
Drive alignment with sales by reducing repetitive tasks and handing off qualified leads automatically.
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Scalenut reduces 90% of time and drives 10x organic traffic by 🛠️automating your entire content lifecycle with AI.
Scalenut is an AI-powered SEO & content marketing platform that automates the content creation process, saving 90% of the time while driving 10x more organic traffic.
Scalenut offers keyword planning, NLP-powered topic research, AI writing, content optimization, and publishing, all in a single app. With Scalenut, businesses can create high-quality content at scale, optimize it for search engines, and publish it to multiple channels quickly and easily.
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
BigMarker is the world's most customizable platform for webinars, virtual and hybrid events.
BigMarker is the world's most customizable platform for webinars, virtual and hybrid events. We combine powerful video technology with robust marketing and interactive experience capabilities to create unique branded events.
Whether you're hosting a one-hour webinar, a three-day conference, or a 24/7 content destination, BigMarker provides a powerful platform to produce, publish, and generate actionable data around great content.
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Klaviyo is an intelligent marketing automation and customer data platform for email, SMS, mobile push and product reviews.
Klaviyo powers smarter digital relationships for over 100,000 businesses who earn more revenue by easily integrating and centralizing data from across the tech stack and utilizing it for truly personalized emails, texts, and mobile push messages.
No need to start from scratch - multiple template libraries for email, SMS, forms, reviews, campaigns, automations, and reports are ready to customize from day one, with on-demand education when you need it and without the need for developers.
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
With over two million landing pages at an average conversion rate of over 16%, Instapage is helping leading brands across 100 countries
Instapage is the world’s most advanced landing page platform, helping digital advertisers create more relevant and impactful advertising by making it easy to build conversion-optimized landing pages in minutes. With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Revenue acceleration happens when B2B marketers unify top of funnel.
The Integrate solution unifies demand channels into a powerful SaaS platform so marketers can ensure that every lead is globally compliant, accurate and intelligent before is passed into marketing and sales systems.
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Creatopy is an ad design platform that helps businesses customize, automate and scale up their ad production and delivery.
Featuring advanced automation and customization capabilities, along with an ever-growing library of templates and original visual elements, Creatopy gives you the tools you need to spark your creative journey and keep your visual content organized and always on-brand.
Learn more about Creatopy
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Features
- ROI Tracking
- Segmentation
- Drip Campaigns
- Lead Management
- Multi-Channel Marketing
- AB Testing Tools
- Sales Analytics
- Social Marketing
- Landing Pages/Web Forms
- Multivariate Testing
- Campaign Analytics
Marketing Automation Software Buyers Guide
Table of Contents
What is marketing automation software?
Marketing automation software helps businesses automate marketing processes and allows for end-to-end management of marketing campaigns including campaign design, tracking, content publishing, customer segmentation, and marketing analytics.
The benefits of marketing automation software
- Effective cross-selling and upselling campaigns: Cross-selling and upselling are complicated processes and pose a number of marketing challenges. For every campaign, marketers need to create customer lists, customize email text, and keep an eye on campaign metrics. A marketing automation solution automates each of these processes by providing users with segmented lists, personalized email templates, and split-testing options. Marketers can also track campaign responses in real time.
- Streamlined marketing operations: A marketing automation solution provides a snapshot of all marketing projects and campaigns in a dashboard, saving managers the hassle of tracking each campaign separately.
- Scalability in sales seasons: The October to December holiday sales season poses a number of planning and execution challenges for marketers. Businesses can lose significant sales opportunities if they aren't able to manage the massive scale of marketing required. Marketing automation software provides email automation, segmented lists, and other features that help businesses manage variable loads efficiently at these times.
Typical features of marketing automation software
- Analytics/ROI tracking: Monitor conversion rates and track the effectiveness and profitability of marketing efforts. Some products also provide reports on customer behavior trends.
- Campaign management: Create a sequence of marketing actions to complete specific marketing goals and monitor real-time performance of multiple stages of a campaign.
- Lead management: Store information on leads and contacts and track them throughout the sales process.
- Lead nurturing: Engage with a lead throughout the sales process by providing relevant information at every stage of the buying cycle.
- Segmentation: Group leads and contacts based on specific attributes such as gender, age, and location. Some products also provide statistics on the likelihood to convert, which can be used to prioritize leads.
- Drip campaigns: Create a process flow for marketing campaigns to guide leads based on actions such as time-to-respond and items browsed. Users can also use drag-and-drop interfaces to program campaign logics such as condition-based routing and follow-up emails.
- Channel management: Coordinate marketing efforts across channels such as email, landing pages, and social media.
Considerations when purchasing marketing automation software
- Anti-spam compliance needs: Businesses need to adhere to a number of spam compliances in their marketing practices. For example, CAN-SPAM compliance mandates that marketing emails cannot have misleading headers and they must include the physical address of the business. DomainKeys Identified Mail (DKIM) mandates that emails include a cryptographic authentication process for the email domain verification. Marketing automation solutions help users with compliance by performing quality checks and proactively flagging users if an essential component is missing or a piece of information is misrepresented in an email or a marketing message. Buyers should assess their compliance needs and shortlist marketing automation solutions accordingly.
- Mobile-responsive templates: Mobile advertising is at all-time high, and marketers cannot ignore the opportunity. In fact, mobile advertisements will account for approximately 75% of total digital advertising spend in 2018. This trend makes it necessary for a business to deliver a perfect mobile experience to their audience, and the first step towards this is the use of mobile-responsive templates. A marketing automation solution provides users with ready-to-use templates for all customer-facing pages such as landing pages and email campaigns. Some marketing automation products also help users design mobile-optimized websites.
Relevant marketing automation software trends
- Artificial intelligence (AI) will drive personalization in the marketing automation software space: Artificial intelligence can provide marketers with valuable insights on customer behavior and use this information to personalize campaigns to appeal to the buyers' need. For example, AI can observe a customer's browsing history and click pattern and use this information to provide personalized deals to the customer. Since AI adoption is on the rise , we can expect to see more use cases of this technology in the next three to five years.
- Marketing software will use chatbots to automate manual tasks: The adoption of chatbots is growing faster than ever , including in the marketing automation space. A chatbot enables businesses to interact with their customers and prospects in a more personalized way. For example, a chatbot can help marketers offer real-time deals and discounts to customers based on their product searches and purchase history. This way, marketers can provide more dynamic deals to customers than via an email marketing campaign. We expect chatbot technology to become mainstream within the next five years.
