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Marketing Automation Software

Marketing Automation software enables organizations to automate their marketing functions including campaign creation, market segmentation and response analysis.

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With 15+ years in the agile space, Jira offers teams the top tools and best practices to provide the right foundation for growth. Learn more about Jira
Jira is the #1 software development tool used by agile teams. Teams of 2 to 20,000 rely on Jira to manage every stage of their workflow, from planning to shipping and releasing. With native roadmaps, teams can ladder up their work to track the big picture. Jira's no-code automation engine allows teams to save time and increase power by automating any task or process with a few clicks. And with a free edition, teams up to ten users can leverage all the power of Jira at no cost, forever. Learn more about Jira

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Send personalized messages based on criteria and triggers, monitor and optimize your marketing campaigns with GreenRope. Learn more about GreenRope
GreenRope CRM is a marketing automation platform that helps you create and execute effective campaigns across multiple channels. You can use automation to send personalized messages based on criteria and triggers, monitor and optimize your marketing campaigns with real-time analytics and reporting. GreenRope also has features for sales enablement, customer support, and business process management. It’s a comprehensive CRM that helps you automate your marketing and grow your business. Learn more about GreenRope

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. Learn more about HubSpot Marketing Hub
HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Start growing your business today with HubSpot Marketing Hub. Learn more about HubSpot Marketing Hub

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
Zoho CRM can support your marketing teams to efficiently run campaigns and pass on quality leads. Get the best ROI from every campaign you create. Generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue with the Google Ads integration. Learn more about Zoho CRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
OneSignal is a customer engagement solution offering email, mobile & web push notifications, in-app messaging, and SMS. Learn more about OneSignal
OneSignal is the most widely used customer engagement platform, enabling you to increase retention and revenue through lightning-fast, personalized messaging, no matter the size of your company. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks, allowing you to engage your customers via their preferred channels. OneSignal’s Journeys features allows you to automate messaging flows incorporating multiple channels based on user behaviors, preferences, and more. The platform has a quick setup time that requires minimal developer time, and empowers marketers and product teams to send messages with developer support. In addition to offering integrations, OneSignal also features an open API to allow greater flexibility. Learn more about OneSignal

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns Learn more about Mailchimp

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Our suite of tools is easy to set up, easier to use and delivers the power to increase sales or donations in less time.
Collect leads, stay connected, and keep customers. It’s automatic. Marketing Automation isn’t just for big companies. Our powerful, yet simple Advanced Automation tools can help your organization develop more efficient and strategic email marketing, so you can save time while growing your business. Send a single welcome email or a custom automated email series that nurtures leads. Learn more about Constant Contact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Wrike is a powerful marketing automation platform with dynamic request forms, automated workflows, and real-time reports.
Wrike is a powerful marketing automation platform for cross-functional teams. With Wrike’s smart features, marketers can make their processes up to 40% more efficient, enabling them to save time and organize campaigns quickly. Add order to chaotic workloads with dynamic request forms that auto-assign tasks to the right people. Create automated workflows tailored to your marketing team’s style. Schedule campaign reports to be automatically delivered to your inbox. Work smarter, not harder. Learn more about Wrike

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
We help small teams power big businesses with the must-have platform for intelligent marketing automation.
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. Learn more and start your free trial at ActiveCampaign.com. Learn more about ActiveCampaign

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
Grow your business with MailerLite’s fast and scalable email marketing platform. Create professional newsletters, landing pages & websites using our drag & drop editor (with AI generator) or with pre-designed templates. And manage campaigns on-the-go in the iOS app. Nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard. Learn more about MailerLite

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Get all the tools you will need to build better customer relationships online under one roof.
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 40,000 emails for only $25/month. Learn more about Brevo

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Systeme.io is a simple, affordable, and intuitive all-in-one marketing platform for anyone who is looking to grow their online business
Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business. Build sales funnels, send automated emails, create and manage online courses, run affiliate programs, set up a website, and automate almost every aspect of your business with systeme.io. Systeme.io is a swiss army knife for entrepreneurs. When we say “all-in-one”, we really mean it. Learn more about Systeme.io

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up from repetitive tasks. Learn more about Keap

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
#1 Marketing Platform For SMB's! Create your account
Get everything you need to manage and grow your business, all from a singular platform create your free account today to explore the platform and compare plans and pricing. Learn more about Marketing 360

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Intercom is the complete AI-first customer service platform, improving experiences for customers, support agents, and managers
Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way. Our AI-first platform is built on a single AI system, with three major components that will allow you to deliver the remarkable customer service you’ve spent decades striving for. AI Agent: Customers no longer wait or get deflected. AI Chatbot provides instant accurate, responses, 24/7 to most questions. Only complex interactions transition to tickets. AI Copilot: Agents no longer manually, slowly look things up. AI Copilot is ever-present, connected to all data and systems, and provides information in real time. Instant ramp time for new agents, and agents needing to know new things. AI Analyst (Coming soon): Leaders no longer manually compile reports without full coverage. AI Insights proactively provides a holistic view across 100% of conversations, with clear suggested areas of improvement. Learn more about Intercom

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Bitrix24 is #1 free CRM and marketing automation platform used by over 12 million businesses worldwide.
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 12 million companies worldwide. Learn more about Bitrix24

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Grow your leads and convert more deals by adding the power of marketing to your sales arsenal with Constant Contact Lead Gen & CRM.
Constant Contact delivers for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Learn more about Lead Gen & CRM (formerly SharpSpring)

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Act! Marketing Automation optimizes all the ways you communicate with prospects & customers to maximize engagement and drive business.
Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth. Learn more about Act!

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
EngageBay's Marketing automation software helps small businesses automate marketing & sales tasks to generate leads & close more deals.
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages using a simple drag and drop designer. Nurture your audience with email marketing automation. Improve your business efficiency by automating routine tasks. Engage your social media audience like a pro. Keep all your sales and marketing materials in one place, accessible to your team from any device. Learn more about EngageBay CRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
100k+ Shopify, WooCommerce, and Wix ecommerce stores trust us for our easy newsletters, email marketing, SMS and lead capturing.
Trusted by 100,000+ businesses worldwide, Omnisend is an omnichannel email marketing automation platform built to help ecommerce brands land more sales. Automate your marketing processes across the entire customer journey—from cart recovery and welcome messages to customer reactivation. Make sales around the clock across multiple channels like email, SMS, and push notifications. Omnisend works with all ecommerce platforms including Shopify, BigCommerce, Woocommerce, Wix & more. Learn more about Omnisend

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage uses data and AI to automate marketing tasks and workflows, while tracking impact and reach. AI-assisted automations help you create in-depth profiles, and find and segment new prospects and audiences. Real-time “listening” triggers relevant content across web, mobile, and email marketing, as well as paid and social channels. Native integrations connect marketing automation with your most important tools, such as your CRM, to let your teams sync marketing and sales efforts. Learn more about Marketo Engage

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
SendPulse is a marketing automation platform for email, SMS, and chatbot marketing and creating websites and online courses.
SendPulse is an all-in-one marketing automation platform designed to help you streamline your sales and marketing efforts from start to finish and scale your business. SendPulse features include: bulk email and SMS service, sales pipeline automation, transactional emails, Facebook Messenger, Instagram, Telegram, WhatsApp chatbot builder, Live Chat, web push notification service, website builder, CRM system, online course builder and LMS. SendPulse offers a wide range of comprehensive, seamlessly integrated marketing solutions. Our core objective is to optimize marketers’ and business owners’ workflows and empower them to drive company growth through more efficient sales and marketing processes. With SendPulse, you will get access to unlimited email campaigns, 24/7 live support, exceptional deliverability, and detailed reporting on every pricing plan. Our free plan includes 15,000 emails per month, while our paid subscriptions start at just $9.85 per month. Learn more about SendPulse

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Web-based website marketing platform that helps businesses in generating leads and sales through customizable tools.
Cloud-based lead generation platform that allows businesses of all sizes in eCommerce, consulting, and other industries to automate email and Facebook marketing processes and convert visitors into customers. Professionals can create custom landing pages or funnels by using the inbuilt templates to attract customers. ClickFunnels enables teams to capture customer's contact information and send targeted follow-up messages via text or desktop notifications to reconnect with the visitors. Learn more about ClickFunnels

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling. Learn more about Salesforce Marketing Cloud Account Engagement

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Lead Management
  • Multi-Channel Marketing
  • A/B Testing
  • Sales Analytics
  • Social Marketing
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Campaign Analytics

Marketing Automation Software Buyers Guide

What is marketing automation software?

Marketing automation software helps businesses automate marketing processes and allows for end-to-end management of marketing campaigns including campaign design, tracking, content publishing, customer segmentation, and marketing analytics. 

The benefits of marketing automation software

  • Effective cross-selling and upselling campaigns:  Cross-selling and upselling are complicated processes and pose a number of marketing challenges. For every campaign, marketers need to create customer lists, customize email text, and keep an eye on campaign metrics. A marketing automation solution automates each of these processes by providing users with segmented lists, personalized email templates, and split-testing options. Marketers can also track campaign responses in real time. 
  • Streamlined marketing operations:  A marketing automation solution provides a snapshot of all marketing projects and campaigns in a dashboard, saving managers the hassle of tracking each campaign separately. 
  • Scalability in sales seasons:  The October to December holiday sales season poses a number of planning and execution challenges for marketers. Businesses can lose significant sales opportunities if they aren't able to manage the massive scale of marketing required. Marketing automation software provides email automation, segmented lists, and other features that help businesses manage variable loads efficiently at these times.

Typical features of marketing automation software

  • Analytics/ROI tracking:  Monitor conversion rates and track the effectiveness and profitability of marketing efforts. Some products also provide reports on customer behavior trends.
  • Campaign management:  Create a sequence of marketing actions to complete specific marketing goals and monitor real-time performance of multiple stages of a campaign. 
  • Lead management: Store information on leads and contacts and track them throughout the sales process.
  • Lead nurturing:  Engage with a lead throughout the sales process by providing relevant information at every stage of the buying cycle.
  • Segmentation:  Group leads and contacts based on specific attributes such as gender, age, and location. Some products also provide statistics on the likelihood to convert, which can be used to prioritize leads. 
  • Drip campaigns:  Create a process flow for marketing campaigns to guide leads based on actions such as time-to-respond and items browsed. Users can also use drag-and-drop interfaces to program campaign logics such as condition-based routing and follow-up emails.
  • Channel management:  Coordinate marketing efforts across channels such as email, landing pages, and social media.

Considerations when purchasing marketing automation software

  • Anti-spam compliance needs:  Businesses need to adhere to a number of spam compliances in their marketing practices. For example, CAN-SPAM compliance mandates that marketing emails cannot have misleading headers and they must include the physical address of the business. DomainKeys Identified Mail (DKIM) mandates that emails include a cryptographic authentication process for the email domain verification. Marketing automation solutions help users with compliance by performing quality checks and proactively flagging users if an essential component is missing or a piece of information is misrepresented in an email or a marketing message. Buyers should assess their compliance needs and shortlist marketing automation solutions accordingly.
  • Mobile-responsive templates:  Mobile advertising is at all-time high, and marketers  cannot ignore the opportunity. In fact, mobile advertisements will account for approximately  75% of total digital advertising spend in 2018. This trend makes it necessary for a business to deliver a perfect mobile experience to their audience, and the first step towards this is the use of mobile-responsive templates. A marketing automation solution provides users with ready-to-use templates for all customer-facing pages such as landing pages and email campaigns. Some marketing automation products also help users design mobile-optimized websites.
  • Artificial intelligence (AI) will drive personalization in the marketing automation software space:  Artificial intelligence can provide marketers with valuable insights on customer behavior and use this information to personalize campaigns to appeal to the buyers' need. For example, AI can observe a customer's browsing history and click pattern and use this information to provide personalized deals to the customer. Since AI adoption is on the rise , we can expect to see more use cases of this technology in the next three to five years. 
  • Marketing software will use chatbots to automate manual tasks:  The adoption of chatbots is growing faster than ever , including in the marketing automation space. A chatbot enables businesses to interact with their customers and prospects in a more personalized way. For example, a chatbot can help marketers offer real-time deals and discounts to customers based on their product searches and purchase history. This way, marketers can provide more dynamic deals to customers than via an email marketing campaign. We expect chatbot technology to become mainstream within the next five years.