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Social Media Analytics Tools

Social Media Analytics Tools are used by marketers to identify and interpret data on buyer interactions with their content as well as other social trends.

Featured software

Most reviewed software

Explore the most reviewed products by our users on the Social Media Analytics Tools

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Understand your market with advanced Consumer Intelligence. Engage with your customers with best in class Social Media Management tools Learn more about Brandwatch
Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Brandwatch offers a complementary suite of specialized, best in class social products, including: social listening, brand monitoring and social media management tools. These products help brands and agencies make insightful, data-driven decisions & deliver exceptional customer experiences: ⅔ of the Forbes 100 most valuable brands use Brandwatch. Learn more about Brandwatch

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Put consumer segmentation and cultural insights at the center of your strategy. Learn more about Audiense
Audiense identifies and understands any audience, no matter how specific or unique it is. Effortlessly create reports using filter options such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. What are we trying to solve? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation have become very tactical at the expense of performance marketing Learn more about Audiense

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Highly accurate and smart, YouScan helps brands to listen to social media and get visual insights to make data-backed decisions. Learn more about YouScan
YouScan is an AI-powered social listening tool, helps marketers, researchers, CX and PR pros fully understand their customers by providing insights into: "What they say", "What they do", and "Who they are". With 400+ clients worldwide, including Nestle, L'Oreal, PepsiCo, Coca-Cola, and McDonald's, YouScan offers: 1. Insights Copilot, the first social listening assistant powered by ChatGPT. 2. Industry-leading social media image analysis capabilities. 3. Powerful reporting and user-friendly UI. Learn more about YouScan

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Digital Customer Experience Platform with embedded AI. Track & Respond to Queries on Social,Email,Chat,Whatsapp,Reviews,etc. with ease. Learn more about Simplify360
We are a digital customer experience platform. Manage Email, Chat, In-App chat, Social Media Messages; Get Robust social listening, analytics and actionable insights. We also support new eco-systems such as reviews - mobile, locations, instant messengers - WhatsApp, Line, Viber, WeChat. Our USP is that the CX is native first, allowing brands unparalleled efficiency in managing their omnichannel needs. We also provide embedded AI and chatbot solutions. We are among the lowest cost to own! Learn more about Simplify360

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Search TV, radio, online news, podcasts, and social media with the industry's fastest media monitoring & contact database service. Learn more about Critical Mention
Critical Mention is a cloud-based, real-time monitoring and database service for tracking of TV, radio, online news, podcasts, print sources and social media platforms including Twitter, Instagram, YouTube and Facebook. PR, marketing and communications professionals use this global media intelligence platform to better understand their earned media values and create customized, shareable reports. Critical Mention users also have access to 24/7/365 support through a dedicated account manager. Learn more about Critical Mention

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Power My Analytics is a reporting automation tool that enables digital marketers to collect data and integrate metrics where needed. Learn more about Power My Analytics
Power My Analytics is a reporting automation tool that enables digital marketers to collect data from popular advertising, social media, email, shopping, CRM, and other platforms such as Facebook, Instagram, Microsoft Ads, Twitter, LinkedIn, Mailchimp, Amazon, Shopify, and more, then integrate the metrics they need into their favorite data destinations, including Google Data Studio, Google Analytics, Google Sheets, Microsoft Excel, Google BigQuery, and/or SQL. Learn more about Power My Analytics

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free. Learn more about HubSpot Marketing Hub

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
On monday.com's open platform, teams can track the progress of multiple social media campaigns using custom high-level dashboards.
On monday.com's open platform, entire marketing teams can manage social media campaigns from ideation through analysis more effectively than ever before. With dozens of integrations and apps, monday.com lets marketing professionals import data from the software they're already using. That way everyone on your team can see where everything stands at a glance on customizable, drag-and-drop platforms that show exactly what information is relevant to your team's overall success. Learn more about monday.com

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster. Learn more about Hootsuite

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
Zoho Social is a comprehensive social media management tool that helps you manage your social media marketing and grow your brand's presence. Zoho Social supports major platforms such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business, and TikTok (not available for India due to ongoing regulatory restrictions). Key Zoho Social features include content publishing, scheduling, monitoring, collaboration, and analytics. Learn more about Zoho Social

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Wrike is a digital marketing work management software built for enterprise teams with real-time insights from 40+ social media apps.
Wrike is the only work management software for enterprise teams with built-in social media analytics tools. It offers advanced security and full customization for digital marketing teams. Plan, execute, and report on social media campaigns with Gantt charts, custom workflows, shareable dashboards, built-in proofing, request forms, automated approvals, and advanced reporting. Optimize campaigns in real-time using digital performance insights on Wrike’s all-in-one marketing platform. Learn more about Wrike

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Complete social media management tool for agencies and teams of all sizes. Read why Capterra reviewers love Agorapulse.
Agorapulse is a social media management tool that manages social media messages, schedules and publishes content across channels, monitors, and gets stunning reports all in one easy-to-use dashboard. The Social Media ROI feature by Agorapulse empowers marketers to make data-driven decisions, optimize their strategy, and maximize ROI. This dashboard integrates GA4 allowing users to track customer engagement across multiple devices with minimal setup. Learn more about Agorapulse

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
ContentStudio is a data-driven content marketing and social media tool that allows you to discover, compose and share engaging content.
ContentStudio is a multi-use social media management and content marketing tool that allows you to discover, compose and share the best content. It has a suite of products for content discovery, publishing, planning, analytics and automation to help marketing teams work and collaborate efficiently. It is the perfect tool for discovering trending content, managing multiple social media networks, recycling evergreen posts, analyzing performance, collaborating with the team and a lot more. Learn more about ContentStudio

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days.
Sprout Social offers powerful social media analytics and reporting solutions for leading agencies and brands including Hyatt, Ogilvy, Leo Burnett, Evernote and Microsoft. Sprout enables brands to simplify social analysis, benchmark competitors, track hashtags, gauge customer engagement and much more | Try Sprout Free For 30 Days. Learn more about Sprout Social

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Schedule your posts for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress.
Collaborate, schedule, and analyze your posts for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube & WordPress. Besides basic manual scheduling, Publer can also schedule your posts for you based on a posting calendar you get to predefine. Tired of scheduling your posts one by one? Easily create, upload & schedule them in bulk. Recycling? Yup, all covered! Automatically add your signature to every post and your logo to every media for more brand awareness. Learn more about Publer

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Loomly is an easy-to-use Social Media Management platform that empowers marketers to save time and manage their accounts in one place.
Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts for all your social platforms in one place. Streamline work along your entire social media marketing process: manage digital assets, fuel storytelling, polish content, approve messaging, reach your audience, engage your community, measure performance, and more. Start building your brand and reaching new audiences - try Loomly for free today! Learn more about Loomly

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Build customer relationships for life with data-first digital marketing
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions. Learn more about Salesforce Marketing Cloud

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Smart, automated social media and messenger marketing platform that allows you to create, schedule and promote content.
Conte.ai employs the whole social media management cycle, revealing not just effective content production, but also competitive field analysis, contextual network planning, placement, and analysis of outcomes. Conte.ai is a proprietary solution that combines artificial and live intelligence to guarantee the high-quality generation (of visual and textual material) as well as instant posting with little client input. Learn more about Conte.ai

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Generative AI for Performance Writing platform that empowers marketers to create scalable, on-brand content that converts!
Anyword is a generative AI for Performance Writing platform that empowers marketers to create scalable, on-brand content that converts and drives sales. Trained on billions of marketing data points, Anyword offers marketers powerful predictive performance scoring and analytics across channels to monitor and improve copy performance in real-time. Over one million marketers trust Anyword to manage all their copy and see an average 30% lift in performance. Learn more about Anyword

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
The all-in-one social media scheduling and marketing tool for small businesses and agencies helping them with more reach.
Manage all of your major social media accounts and improve your social media efficiency on one platform with automated post scheduling and many other unique features. SocialPilot is a social media scheduling and marketing tool for small businesses and digital agencies! Schedule your posts to social media networks like Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Instagram, TikTok, Tumblr, and VK Learn more about SocialPilot

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Social listening is only the first step. Mention helps to manage social media publishing to build stronger communities online.
Mention changes the way businesses manage their online presence. Our social listening platform instantly monitors important conversations from millions of sources across the web and social media platforms such as Facebook, Twitter, Instagram, Pinterest, and TikTok to deliver insights that truly make an impact. Learn more about Mention

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
SE Ranking is an agency-tailored toolkit for seasoned SEO professionals
SE Ranking is a robust SEO-platform that best suits small to mid-sized agencies and in-house teams. It combines unique datasets with advanced features to help SEO pros build and implement effective strategies. SE Ranking covers keyword and competitive research, on-page, off-page and tech optimization, content creation, local SEO and more. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. Learn more about SE Ranking

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
Missinglettr creates strategic, automated social media campaigns for each blog post you publish. Leaving you to focus on what's really
Missinglettr creates strategic, automated social media campaigns for each blog post you publish. Leaving you to focus on what's really important. We take the time that you have already invested into writing the long form blog post and use that to create engaging imagery and social posts. Over the next 12 months your campaign content is automatically sent to each of your social profiles, driving traffic back to your site and increasing engagement across your social channels. Learn more about Missinglettr

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling
SOCi is the marketing platform multi-location brands.
SOCi is the marketing platform for multi-location brands. We empower businesses like Ace Hardware, Sport Clips, & Anytime Fitness to scale marketing efforts across all digital channels in a way that's brand directed, locally perfected, & data connected. As one central place to scale marketing, SOCi makes the impossible possible by enabling top brands & their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting their reputation. Learn more about SOCi

Features

  • Engagement Tracking
  • Competitor Monitoring
  • Campaign Analytics
  • Multi-Channel Data Collection
  • Customizable Reports
  • Lead Attribution
  • Post Scheduling