---
description: Discover and compare Free AB Testing Tools Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free AB Testing Tools - Capterra Singapore 2026
---

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# AB Testing Tools

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> AB Testing software helps businesses compare multiple versions of content across targeted audiences to optimize conversion rates. It primarily offers split testing, visual editor, multivariate testing and other website optimization features.

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## Products

1. [Zoho PageSense](https://www.capterra.com.sg/software/172116/pagesense) — 4.5/5 (17 reviews) — Create variations, split traffic, track goals, and find winning pages to improve conversions.
2. [EngageBay CRM](https://www.capterra.com.sg/software/178819/engagebay-marketing) — 4.6/5 (912 reviews) — AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.
3. [Freshsales](https://www.capterra.com.sg/software/155563/freshsales) — 4.5/5 (623 reviews) — Cloud-based CRM that helps sales and marketing teams manage contacts, automate workflows, track pipelines, and engage customers via.
4. [Poptin](https://www.capterra.com.sg/software/165478/poptin) — 4.8/5 (350 reviews) — A conversion rate optimization platform that converts more website visitors into leads, subscribers, and sales using pop ups \& forms.
5. [Lucky Orange](https://www.capterra.com.sg/software/150695/lucky-orange) — 4.7/5 (268 reviews) — Boost A/B testing with Lucky Orange Discovery AI. Get visitor insights via Heatmaps \& Session Recordings to find UX issues fast.
6. [Webflow](https://www.capterra.com.sg/software/136159/webflow) — 4.5/5 (267 reviews) — Webflow is a Website Experience Platform that lets Marketers, Designers, and Developers build, manage, and optimize your website.
7. [Manago AI](https://www.capterra.com.sg/software/134496/salesmanago-marketing-automation) — 4.5/5 (252 reviews) — AI Customer Engagement Platform helping marketers connect data, understand customers, communicate across channels.
8. [Moosend](https://www.capterra.com.sg/software/147042/moosend) — 4.6/5 (195 reviews) — Cloud-based email marketing solution that helps businesses manage marketing campaigns, response, mailing lists, editing and more.
9. [Justuno](https://www.capterra.com.sg/software/153972/justuno) — 4.6/5 (147 reviews) — Grow your email lists, drive more sales, \& reduce cart abandonment with Justuno's powerful and easy conversion rate optimization tools.
10. [WiserNotify](https://www.capterra.com.sg/software/200592/wisernotify) — 4.9/5 (123 reviews) — Enables the power of social proof \& FOMO marketing strategy on the website.
11. [Selzy](https://www.capterra.com.sg/software/1032858/selzy) — 4.8/5 (116 reviews) — Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow.
12. [Picreel](https://www.capterra.com.sg/software/133886/picreel) — 4.9/5 (101 reviews) — Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.
13. [Algolia](https://www.capterra.com.sg/software/148915/algolia-search) — 4.7/5 (74 reviews) — Algolia is the leading search \& discovery API for websites and mobile apps. Easy to implement and dev-focused.
14. [Jahia](https://www.capterra.com.sg/software/196073/jahia) — 4.6/5 (59 reviews) — Jahia is the best rated CMS with content personalization built at its core. It is commonly used to build powerful websites and portals.
15. [MacOS Big Sur](https://www.capterra.com.sg/software/1012056/macos-big-sur) — 4.8/5 (59 reviews) — MacOS Big Sur is the latest operating system for mac computers that provides a one-click control center and a customizable start page.
16. [MoEngage](https://www.capterra.com.sg/software/164687/sherpa) — 4.3/5 (58 reviews) — MoEngage is an insights-led customer engagement platform that empowers marketers and product owners with AI-driven insights.
17. [Mida](https://www.capterra.com.sg/software/1058588/mida-so) — 4.6/5 (53 reviews) — Mida is a lightweight A/B testing tool for marketers — 10x faster than typical platforms, with built-in AI and no code required.
18. [ConvertCart](https://www.capterra.com.sg/software/190983/convertcart-tool-suite) — 4.8/5 (45 reviews) — ConvertCart is a machine learning-based all-in-one CRO tool suite that ties together 21 tools into a powerful ecosystem.
19. [Heap](https://www.capterra.com.sg/software/147216/heap) — 4.5/5 (42 reviews) — Heap is the only solution that shows you every action by every user on your product or site, then gives insight on what to fix and how.
20. [Inspectlet](https://www.capterra.com.sg/software/163689/inspectlet) — 4.0/5 (30 reviews) — Inspectlet is website analytics software that records and analyzes visitor sessions to understand user behavior.
21. [Serviceform](https://www.capterra.com.sg/software/173576/serviceform) — 4.6/5 (30 reviews) — Your ‍all-in-one business software for daily lead generation, marketing communication, customer service, and customer support.
22. [ConvertFlow](https://www.capterra.com.sg/software/177694/convertflow) — 4.5/5 (30 reviews) — ConvertFlow is the all-in-one funnel builder for ecommerce. Create popups, forms, quizzes, product recs, landing pages, and more.
23. [LaunchDarkly](https://www.capterra.com.sg/software/187546/launchdarkly) — 4.7/5 (26 reviews) — LaunchDarkly is the runtime control plane for software features, helping engineering teams release quickly and safely.
24. [Freshmarketer](https://www.capterra.com.sg/software/1008465/freshmarketer) — 4.4/5 (25 reviews) — Full-stack Marketing Automation Software. Built for Marketers. Designed for Humans.
25. [Howuku](https://www.capterra.com.sg/software/186112/howuku) — 4.7/5 (23 reviews) — Howuku is an all-in-one web optimization platform to help you truly understand your website visitors.

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## Related Categories

- [Customer Engagement Software](https://www.capterra.com.sg/directory/30906/customer-engagement/software)
- [Heatmap Tools](https://www.capterra.com.sg/directory/30977/heatmap/software)
- [Personalisation Software](https://www.capterra.com.sg/directory/30965/personalization/software)
- [Marketing Automation Software](https://www.capterra.com.sg/directory/6/marketing-automation/software)
- [Web Analytics Tools](https://www.capterra.com.sg/directory/30073/web-analytics/software)

## Links

- [View on Capterra](https://www.capterra.com.sg/directory/30896/ab-testing/software)
- [All Categories](https://www.capterra.com.sg/directory)

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The tool provides visual data on how site visitors interact with web pages to go beyond standard web analytics.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/645f50d8-0409-4336-a600-829d92582543.png","url":"https://www.capterra.com.sg/software/163689/inspectlet","@type":"ListItem"},{"name":"Serviceform","position":21,"description":"Serviceform simplifies complex technologies and makes them accessible under one platform.\n\nOur products fall into 3 categories that focus on helping businesses simplify sales, marketing, and customer support process.\n\nWebsite conversion: chatbots, dynamic forms, conversational landing pages, engagement bots, etc.\n\nManagement: CRM, meeting scheduler, website analytics, and cookie controller.\n\nCommunication: social inbox and live chats.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c8a062fe-77b9-4ea5-b56b-d0e1bd215354.png","url":"https://www.capterra.com.sg/software/173576/serviceform","@type":"ListItem"},{"name":"ConvertFlow","position":22,"description":"ConvertFlow is the all-in-one funnel builder for ecommerce. Create popups, forms, quizzes, product recs, landing pages, and more - no developers needed.\n\nBEFORE: Your conversion funnel is a mess of apps, scripts & zaps. Not personalized. Reporting is confusing. Making changes means waiting for developers. Growing revenue means paying for more traffic.\n\nAFTER: Campaigns are organized. Reporting is clear. Running experiments & making changes is easy. Inc. ROAS  & max revenue per store visitor.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1d3edc5e-8c5f-47d4-adb3-9e2ea32042bf.png","url":"https://www.capterra.com.sg/software/177694/convertflow","@type":"ListItem"},{"name":"LaunchDarkly","position":23,"description":"LaunchDarkly is the runtime control plane for software features, helping engineering teams release quickly & safely as development velocity increases with AI & automation. By giving teams control after code is deployed, LaunchDarkly makes it easier to manage release risk, improve reliability, & deliver consistent user experiences.\n\nThe platform is built around four core capabilities:\n\n- Release: Progressive rollouts, guardrails, & instant kill switches to minimize risk.\n- Observe: Feature-level monitoring & real-time insights into performance & errors.\n- Iterate: Experimentation & variation testing to optimize features based on actual user behavior.\n- AI Configs: Runtime control of prompts & models so teams can refine AI behavior safely without redeploying.\n\nMore than 5,500 organizations, including a quarter of the Fortune 500, rely on LaunchDarkly to deliver reliable digital experiences & turn software releases into a competitive advantage.","image":"https://images.g2crowd.com/uploads/product/image/71db240911029617562d73e3070a29ac/launchdarkly.png","url":"https://www.capterra.com.sg/software/187546/launchdarkly","@type":"ListItem"},{"name":"Freshmarketer","position":24,"description":"Validate website designs, ideas, and content by building different versions and discover high-performing ones that yield the maximum conversions.\n\nFreshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition.\n\nMarketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze their user behavior, do personalization at scale, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/24c99f2e-2495-42d9-ab48-9367d1f8d43e.png","url":"https://www.capterra.com.sg/software/1008465/freshmarketer","@type":"ListItem"},{"name":"Howuku","position":25,"description":"Howuku is an all-in-one web optimization platform to help you understand your website user behavior and optimize conversion rates through heatmap, session recordings, A/B testing, and feedback.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/dce20659-aa59-41e0-afd1-fe99e671adf9.png","url":"https://www.capterra.com.sg/software/186112/howuku","@type":"ListItem"}],"numberOfItems":25}
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