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Email Marketing Software
Email Marketing software enables the automation of email communication with prospects and customers.
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Braze enhances your email marketing with personalization, real-time analytics, & cross-channel engagement for lasting engagement.
Learn more about Braze
Braze is a leading customer engagement platform that empowers brands to create meaningful connections through personalised email marketing. With features like real-time data integration, dynamic content personalisation, and automated journey orchestration, Braze enables marketers to deliver relevant messages at the right time and craft targeted campaigns that drive higher engagement and conversion rates. Join top brands like Canva, Grubhub, and Lumos Labs and elevate your email marketing strategy with Braze today!
Learn more about Braze
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
OneSignal is a customer engagement solution offering email, mobile & web push notifications, in-app messaging, and SMS.
Learn more about OneSignal
OneSignal is the most widely used customer engagement platform, enabling you to increase retention and revenue through lightning-fast, personalized messaging, no matter the size of your company. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks, allowing you to engage your customers via their preferred channels. OneSignal email features unique capabilities such as automated email and IP address warmup, as well as drag-and-drop and HTML options for building messages. The platform has a fast setup time that requires minimal developer time, and empowers marketers and product teams to send messages with developer support. In addition to offering integrations, OneSignal also features an open API to allow greater flexibility.
Learn more about OneSignal
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
It's an easy to use Omni-channel marketing & sales platform helping brand connect, engage & interact with customers, driving more ROI
Learn more about Qnvert
Qnvert is your ultimate partner in effectively conveying your brand story to both customers and prospects, providing them with an immersive omni-channel brand experience.
We help Marketers & Sales Heads create brand awareness, engage customers, fosters loyalty and repeat purchases.
Qnvert offers a very customised Cloud-based / On-Premise SaaS solution plus our On-Demand managed services (Creative & Media) to strategies, create, execute and optimise campaigns ensuring efficiency in your marketing & sales processes so that you can acquire faster, retain more & increase their customer lifetime value
Learn more about Qnvert
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Listclean is a reliable solution for email verification. Enhance deliverability, engage real recipients, & boost campaign performance.
Learn more about ListClean
Listclean's service is used to detect & suppress invalid email addresses. Maintaining a clean list helps to reduce bounce rates and improve performance with mailbox providers.
Key features:
1. SMTP Server Checks
2. Disposable Emails Checks
3. Catch-all Check
4. MX Check
5. DNS Check
6. Abusive Email
7. SpamTraps Check
A glance at 4 Benefits of Email Verifier
1. Reduced bounce rates
2. Increased engagement & campaign performance
3. Enhanced sender reputation
4. Reaches a more significant ROI
Learn more about ListClean
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Sender is super easy and affordable email marketing platform with powerful features, solid deliverability, and top-notch support.
Learn more about Sender
It's easy to use, full featured, and yet surprisingly affordable - Sender is the best choice for marketers to send marketing emails and drive more revenue. Everything you need for effective email marketing is within a few clicks, and for a fraction of the cost of other email marketing providers, such as MailChimp or ConstantContact. Use our integrations to connect your Magento, WooCommerce, WordPress, PrestaShop or other platform and send highly converting newsletters to grow your business.
Learn more about Sender
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Extremely flexible and easy-to-use email marketing platform with outstanding features and customer service.
Learn more about ReachMail
ReachMail's primary focus is to assist email marketers in achieving outstanding delivery success. ReachMail cares about your success and your business. We aim to be your guide in the ever-changing world of marketing and transactional email. Whether you're seasoned veteran or new to email marketing, ReachMail can help you achieve your goals.
ReachMail makes it easy to send like a Pro. Your Message. Delivered.
Learn more about ReachMail
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.
Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.
Clients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.
Learn more about Mailchimp
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Trusted by teams of 2 to 20,000 to plan, track, and collaborate on work, Jira offers every team the top tools and practices for growth.
Jira is the #1 agile project management tool for all teams to plan, track, and manage any project. Customize workflows to your team’s processes, integrate with over 3,000 apps, automate any task or process with a few clicks, and get rid of mundane tasks with AI. As your single source of truth, Jira seamlessly connects teams that build software with those who launch and support it, so you never lose track of progress or context. And with a free edition, teams of up to ten users can leverage all the power of Jira at no cost, forever.
Learn more about Jira
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Gmail is a cloud-based solution that enables businesses to send, receive, organize, and schedule emails across multiple user accounts.
Gmail is a cloud-based solution that enables businesses and teams to send, receive, organize, and schedule emails across multiple user accounts. Gmail provides suggested actions such as Smart Reply, Smart Compose, grammar suggestions, and more. This solution can also help protect users from online threats by flagging spam, phishing, and malware.
Learn more about Gmail
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
HubSpot email marketing software makes it easy to start running personalized email marketing campaigns. The intuitive interface makes list and content creation simple, so you're always sending the most relevant information. You can also monitor your email marketing with baked-in analytics, so you can improve your open and click-through rates. Sign up for free, and start running email campaigns that convert and nurture leads, close customers, and contribute to the growth of your business.
Learn more about HubSpot Marketing Hub
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio.
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions in more than 200 countries with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospital business management via Tock.
Learn more about Squarespace
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Campaigns by Pipedrive is a powerful email marketing tool to help you win prospects’ attention with beautiful, customizable layouts.
Campaigns by Pipedrive is a powerful email marketing tool that helps you win your prospects’ attention with beautiful, customizable layouts and then keep it with tracking, analytics and filtering features.
Campaigns is as intuitive as Pipedrive’s CRM solution. Simply use its drag-and-drop elements to create your layout or choose one of its conversion-optimized email templates. Then, enter your email and use data in Pipedrive to segment your recipients and start sending.
Learn more about Pipedrive
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
We deliver the tools to simplify and amplify digital marketing and drive results for your business.
Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience with advanced AI and Automation tools, we deliver the performance and guidance to build strong connections and generate powerful results. For more information, visit www.constantcontact.com.
Learn more about Constant Contact
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Grow with Brevo, the leading customer relationship management (CRM) suite & Email Marketing Platform.
Forge lasting customer relationships and accelerate growth with Brevo, the most approachable CRM suite. Build brilliant customer experiences across email, SMS, push, and more. Coalesce data sources for precise targeting and a single customer view. Automate, segment, and A/B test for campaigns tailored to your audience. Trusted by 500,000+ businesses worldwide, Brevo offers premium solutions and support to enhance clients’ marketing strategies and drive their ROI. Get in touch to learn more.
Learn more about Brevo
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
We help small teams power big businesses with the must-have platform for intelligent marketing automation.
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
Learn more and start your free trial at ActiveCampaign.com.
Learn more about ActiveCampaign
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes.
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes.
Across every industry, leading enterprises trust Airtable to power workflows in product management, marketing operations, project & portfolio management, and more – all with the power of AI built-in. Central IT leaders deploy Airtable as a citizen development platform that empowers business users to build their own AI-powered applications.
That’s why more than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable for collaborative work management and citizen development to help transform how work gets done. The result? Faster innovation, happier customers, enterprise governance, and a modern work experience for teams and departments.
Get the free edition today at airtable.com
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
Grow your business with MailerLite’s fast and scalable email marketing platform.
Create professional newsletters, landing pages & websites using our drag & drop editor (with AI generator) or with pre-designed templates. And manage campaigns on-the-go in the iOS app.
Nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard.
Learn more about MailerLite
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Send unlimited emails to 2,000 contacts for free — forever.
Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business.
Build sales funnels, send automated emails, create and manage online courses, run affiliate programs, set up a website, and automate almost every aspect of your business with systeme.io.
Systeme.io is a swiss army knife for entrepreneurs.
When we say “all-in-one”, we really mean it.
Learn more about Systeme.io
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you and your team -- everywhere you work.
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you by automatically combining your contacts, communication histories, email inboxes, and calendar appointments with over 250+ SaaS business app contacts and social media connections (including Linkedin, Twitter, Facebook) into one unified team relationship manager.
Learn more about Nimble
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Improve Your Email Marketing With Keap
Let our software make your email marketing easier and more effective than ever.
Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business.
Learn more about Keap
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Turn Gmail into a powerful but easy-to-use email marketing/mail merge platform. 99% of users report their best deliverability ever.
Transform Gmail into a powerful but easy-to-use email marketing and mail merge platform loved by more than 1.5 million people. 99% of users report the best deliverability they've ever had. Easily send campaigns by connecting a Google Sheet of contacts. Set follow-up emails to be sent sequentially until you get a reply. Personalize. Track opens, clicks, replies, and more. Automated recurring campaigns. Advanced scheduling. Great team features. Fast A/B testing. Inbox rotation. Break Gmail's sending limits. And so, so much more.
Learn more about GMass
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
#1 Marketing Platform for Email Marketing.
Email Marketing 360 - Everyone checks their email. In fact, most of us check our email multiple times per day! Therefore, it's key to have a well thought out email marketing campaign. Email Marketing 360 makes designing and creating email campaigns easy. You can even create automated journeys where specific emails are sent to specific people at specific times. No question, email needs to be part of your overall marketing strategy. Get started today.
Learn more about Marketing 360
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Intercom is the complete AI-first customer service platform, improving experiences for customers, support agents, and managers
Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way. Our AI-first platform is built on a single AI system, with three major components that will allow you to deliver the remarkable customer service you’ve spent decades striving for.
AI Agent: Customers no longer wait or get deflected. AI Chatbot provides instant accurate, responses, 24/7 to most questions. Only complex interactions transition to tickets.
AI Copilot: Agents no longer manually, slowly look things up. AI Copilot is ever-present, connected to all data and systems, and provides information in real time. Instant ramp time for new agents, and agents needing to know new things.
AI Analyst (Coming soon): Leaders no longer manually compile reports without full coverage. AI Insights proactively provides a holistic view across 100% of conversations, with clear suggested areas of improvement.
Learn more about Intercom
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Jobber Campaigns help you easily create effective email marketing campaigns to boost your revenue from customers you already have.
Jobber Campaigns help you create email campaigns quickly and easily. With premade templates that feature your company colors and logo, you can send professional and customized emails in just a few clicks. Using your existing client tags and job history, you can effectively segment your clients to ensure the right message reaches the right person every time. And with no experience in email marketing, you can analyze your results and fine tune your efforts to help maximize your revenue.
Learn more about Jobber
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
The #1 CRM and email marketing platform, used by over 15 million sales teams worldwide. Email automation, trigger emails and more.
There are several things that make Bitrix24 quite different from other free email marketing services. First, it's customer relationship management software, and this enables you to create any number of static or dynamic segments and craft a unique email campaign for each group of customers or prospects. And if you are thinking about trigger-based emails and email marketing automation, yep, Bitrix24.
Learn more about Bitrix24
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Features
- Customer Segmentation
- Campaign Scheduling
- Email Tracking
- Subscriber Management
- A/B Testing
- Contact Management
- Event Triggered Actions
- WYSIWYG Editor
- Campaign Analytics
- CAN-SPAM Compliance
- Autoresponders
Email Marketing Software Buyers Guide
Table of Contents
What is email marketing software?
Email marketing software automates email communication between a business and its prospects and customers. These systems manage mailing lists, monitor marketing campaign effectiveness, and increase email marketing efficiency. They can be used to strengthen brand recognition, announce new product launches, and promote services.
Email marketing tools help marketing teams:
- Manage email templates
- Create customer-focused newsletters
- Send survey emails
- Run promotional campaigns
- Streamline customer relationship management efforts
The benefits of email marketing platforms
- Message personalization: Email marketing software lets businesses customize messages for unique audiences based on their interests, location, purchase behavior, and more. Users can address each customer by name, personalize subject lines, include previously browsed products, reference membership milestones, and add loyalty/reward information.
- Easily shareable: Marketing campaign subscribers can forward and share emails with their personal networks with a simple click, helping you extend your reach beyond your established audience. Most email marketing software lets users embed social media sharing buttons, extending your reach even further when subscribers use those sharing options.
- Measurable return on investment (ROI): Through email marketing platforms, businesses can track the effectiveness of each campaign by analyzing KPIs such as click-through rate, open rate, bounce rate, unsubscribe rate, and conversion rate. This lets marketers make data-driven business decisions and create strategies for upcoming marketing campaigns.
Typical features of email marketing software
- Contact database: Store information about email subscribers, leads, and customers in a centralized location. Some email marketing tools integrate with CRM software and/or other systems to automatically retrieve customer and lead data.
- Mass email delivery: Send promotional and other marketing emails to a large group of recipients and ensure correct delivery.
- Subscribe or unsubscribe: Give users subscribe and unsubscribe options for each email.
- CAN-SPAM compliance: Ensure that emails don't contain misleading headers or deceptive subject lines, and do include your business' registered, physical address as well as a proper opt-out mechanism.
- Mailing list management: Create email address lists and groups based on contact types. Users can send emails to the entire list or specific groups within a database, and export contact lists as CSV or XLSX files.
- Template management: Customize built-in email templates with your company's logo/branding using a drag-and-drop editor. Users can select templates based on theme, layout, or campaign type.
- Reporting and analytics: Track email campaign KPIs such as delivery rates, click-to-open rates, and unsubscribe rates in charts and graphs.
Considerations when purchasing email marketing software
- Integration with CRM software: Businesses should consider integrating their email marketing tools with their existing CRM solution, and look for systems that offer this functionality. Integration eliminates the need for double entry of contacts and ensures that leads and customer data is consistent across all systems. Most CRM solutions contain information about customer preferences, which email marketing software can leverage to generate campaign mailing lists based on demographics, interests, or past purchases.
- Mobile-optimized templates: A mobile-responsive email design ensures that customers can comfortably read your emails on small screens and navigate using appropriately sized buttons. When choosing an email marketing software, look for one that offers built-in mobile templates for your emails.
- Email automation: Email marketing platforms with built-in email automation capabilities lets businesses automatically send email to individuals using a preset trigger. Automated emails can be sent to welcome new subscribers, collect product or service feedback, inform them of upcoming deadlines/expirations, and offer birthday/anniversary gifts. If your business uses bulk messaging campaigns built on templates, look for this automation functionality while purchasing an email marketing solution.
Relevant email marketing software trends
- Voice technology will shape small and midsize business' (SMB's) email marketing strategy: With conversational user-interface technologies on the rise, customers are learning about the company behind a marketing email first, and then paying attention to the subject line. This makes it even more important for SMB marketers to build a strong and consistent brand image to encourage customers to read their email content.
- Artificial intelligence (AI) and machine learning will help draft effective emails: Email marketers are using AI tools to enhance email performance by creating marketing content that is neither too spammy nor too promotional. Machine learning automatically generates personalized emails that facilitate an engaging business-customer relationship.
