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Why Capterra is free
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
HubSpot email marketing software makes it easy to start running personalized email marketing campaigns. The intuitive interface makes list and content creation simple, so you're always sending the most relevant information. You can also monitor your email marketing with baked-in analytics, so you can improve your open and click-through rates. Sign up for free, and start running email campaigns that convert and nurture leads, close customers, and contribute to the growth of your business. Learn more about HubSpot Marketing Hub

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • AB Testing
  • Drip Campaigns
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Campaign Monitor is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns. Learn more about Campaign Monitor
Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise. Learn more about Campaign Monitor

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
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Marketing automation platform that assists businesses with channel management, campaign handling, performance tracking and more. Learn more about Taguchi
Marketing automation platform that assists businesses with channel management, campaign handling, performance tracking and more.

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Twilio SendGrid is the leading cloud-based email delivery platform, trusted by over 80,000 of the world's fastest-growing brands. Learn more about SendGrid
Twilio SendGrid is a leader in customer communications. Our trusted, cloud-based email delivery platform helps marketers and developers send with confidence. We are trusted by over 80,000 global customers, big and small, to drive engagement and growth through their email program. In addition to our award-winning API, Twilio SendGrid's Marketing Campaigns offers powerful, one-to-many sending, straightforward segmentation, flexible and frustration-free campaign editing and actionable analytics. Learn more about SendGrid

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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130k+ customers use ActiveCampaign for personalized email marketing, giving their contacts exactly what they want, when they want it. Learn more about ActiveCampaign
ActiveCampaign helps any business connect and engage with their contacts through powerful, easy-to-use email marketing and contact management. Build newsletters, send triggered campaigns, and create personalized messages targeted to each contact's interests so they get exactly what they want, when they want it. The campaign builder and full template library lets you design beautiful emails with just a few clicks, getting the right emails to the right people. Pricing starts at just $9/month. Learn more about ActiveCampaign

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
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  • AB Testing
  • Drip Campaigns
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Email marketing platform with additional channels: SMS, web push, Facebook and WhatsApp chatbots. Free plan includes 15,000 emails. Learn more about SendPulse
SendPulse is an email marketing platform with additional channels: SMS, web push notifications, Facebook and WhatsApp chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders. SendPulse offers unlimited email sends with every plan, 24/7 live support, great deliverability and detailed reports. Free plan includes 15,000 emails every month and premium plan pricing starts at just $9.85/month. Learn more about SendPulse

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • Drip Campaigns
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Build beautiful emails that drive traffic to your business, creates customer loyalty, and increase your sales. Learn more about AWeber
Build customer relationships while growing sales with Email Marketing. AWeber's Email Marketing Solution gives you access to unlimited email templates, a drag & drop builder, pre-stocked images, and all the tools you need to grow your business. AWeber has over 20 years of proven success helping more than one million customers reliably connect with their audiences. Plus, get award-winning 24/7 customer support, free migration services, landing page builder, web push notifications, and more! Learn more about AWeber

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  • Auto-Responders
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  • Event Triggered Actions
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Use vcita's pre-built templates to create gorgeous, mobile-friendly campaigns in seconds! Learn more about vcita
Everything You Need to Create Beautiful Marketing Campaigns: >Segment clients based on their location, interests and more. >Use a pre-built template to create gorgeous, mobile-friendly marketing campaigns, designed with customer engagement in mind. > Easily keep track of your interactions with customers by keeping notes & viewing clients payment history from a friendly dashboard. > Manage your billing in no-time by sending branded Learn more about vcita

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • AB Testing
  • Drip Campaigns
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Omnisend ecommerce email marketing & automation platform that helps you sell more. Compatible with most popular ecommerce platforms. Learn more about Omnisend
Omnisend is an all-in-one email marketing automation platform built for growth-focused ecommerce brands. Convert visitors into customers, create personalized emails in minutes, and automate your email marketing. Use smart segmentation to create hyper targeted and relevant email messages, earning you more revenue. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and many more. Join Omnisend Partner program and earn a 20% revenue share. Learn more about Omnisend

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  • Auto-Responders
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  • Event Triggered Actions
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#1 free CRM and email marketing platform with over 8 million sales teams worldwide. Email automation, trigger emails, more. Learn more about Bitrix24
Bitrix24 is one of the very few CRM systems that offers email marketing software free of charge. There are several things that make Bitrix24 quite different from other free email marketing services. First, it's customer relationship management software, and this enables you to create any number of static or dynamic segments and craft a unique email campaign for each group of customers or prospects. And if you are thinking about trigger-based emails and email marketing automation, yep, Bitrix24. Learn more about Bitrix24

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  • Auto-Responders
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  • Event Triggered Actions
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ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. Learn more about ZeroBounce
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. The service detects email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses. ZeroBounce also provides an email scoring service and a suite of deliverability tools to further enhance email inbox placement. The company operates a military-grade security infrastructure, ensuring customer data is protected at the highest levels. Learn more about ZeroBounce

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  • Auto-Responders
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  • Event Triggered Actions
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Simply the best, GetResponse Email Marketing is made to help you gain more leads and more sales with less stress, more success! Learn more about GetResponse
Connect directly with everyone, anywhere, anytime. Proven Email Marketing from the experts trusted by 350,000+ businesses for more than 20 years, with unmatched deliverability to get your message to the right audience at the perfect time. We made creating emails easier than ever with customizable designs and a drag-and-drop editor built to do the heavy lifting for you. Send based on sequences, triggers and segments with easily digestible data to optimize based on what works best for you. Learn more about GetResponse

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
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EngageBay allows you to Grow your business with powerful email marketing functionalities to increase open rates and boost conversions. Learn more about EngageBay
EngageBay allows you to grow your business with powerful email marketing. Choose from several ready-made email template or create your own from a wide array of templates to suit your business needs. Use our simple drag and drop interface to create amazing templates. Segment and target your subscriber lists. Personalize every part of the email and send them in a click. Design beautiful email templates with rich text formatting. Track and optimize your campaigns, analyze your results Learn more about EngageBay

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
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  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Easy-to-use, affordable email marketing tool for businesses and individual creators wanting to grow and engage an audience. Learn more about EmailOctopus
EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers. Learn more about EmailOctopus

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
With just a few clicks of your mouse, Kartra will send out high-converting branded emails that keep your audience engaged and buying. Learn more about Kartra
Kartra is an all-in-one marketing platform for your online business. With just a few clicks of your mouse, Kartra will send out high-converting branded emails that keep your audience engaged and buying. Kartra's email builder comes ready with professionally designed email templates and components so you just need to drag, drop, and click send. Kartra can split-test your email contents and subject lines, track conversions, and finally switch to whichever version converts the best automatically. Learn more about Kartra

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • AB Testing
  • Drip Campaigns
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Salesflare is the intelligent CRM & email marketing platform for small and medium sized B2B businesses, who sell more with less work. Learn more about Salesflare
Salesflare is an intelligent CRM & email marketing platform, used by thousands of small and medium sized B2B businesses who sell more with less work. It sends automated email sequences, so you can reach out to your leads at scale in a personal way. It automatically fills out your address book and keeps track of all interactions with the leads you're in contact with. And it neatly reminds you when to follow up. You just have to write the emails, make the calls, and have the coffee. Learn more about Salesflare

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  • Auto-Responders
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  • Event Triggered Actions
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The only marketing solution that works in-store and online. Drive sales with loyalty programs, email, sms and more. Learn more about Marsello
Marsello is the only retail marketing solution that works in-store and online. Packed with marketing automation features, including loyalty & reward programs, perfectly timed email and SMS automations, customizable campaign templates, marketing lists, feedback surveys, and reporting so you can track what works and what doesn’t, Marsello is designed to drive sales. Learn more about Marsello

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • AB Testing
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  • Dynamic Content
Kickbox combines the best tools for email deliverability, from reputation monitoring to email testing, alerts, verification, and more Learn more about Kickbox Email Verification
Are your emails going to the spam folder? Having trouble reaching a certain domain? Kickbox combines the best tools in email deliverability, from reputation monitoring to email testing, alerts, and verification. Everything you need in one platform to detect deliverability issues before and after you send your campaigns. Learn more about Kickbox Email Verification

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  • Auto-Responders
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  • Event Triggered Actions
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Email marketing that drives revenue. Deep 2-way integrations with Pipedrive, Copper, Hubspot CRM. Learn more about Outfunnel
Outfunnel's simple email campaigns tool integrates deeply your CRM to help drive revenue. Start with sending automated email campaigns to lists defined in your CRM. As email engagement, web visits and lead scores are synced to your CRM, sales can prioritize the hottest leads and close more deals. Finally, track which campaigns and channels drive new deals and actual revenue. All of that, without the expensive price tag. Learn more about Outfunnel

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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Verify emails in bulk over time or instantly one at a time. Track your progress in real time through a simplified dashboard. Learn more about NeverBounce
Over 130,000 users trust NeverBounce for their real-time email verification and list cleaning services. NeverBounce ensures companies reach their customers by dramatically increasing the delivery of their emails to the inbox. By checking if email validity against a database of 6 Billion emails and removing outdated email addresses, NeverBounce improves deliverability and helps businesses adhere to strict email provider guidelines. Learn more about NeverBounce

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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Open Rates, High Delivery rates, Automated Schedule Campaigns, Automation tools available, A/B Test, API, SMTP, Anti-spam security Learn more about ROUTEE
Routee is an all-in-one Email Platform, SMTP & email API, that enables businesses to increase sales, reduce communication costs & engage more customers. Routee, only charges you based on the volume of emails you send and gives you access to all of the PRO email features from your first email & forever without extra fees. Send personalized email marketing campaigns, set transnational updates and email automations. Get useful insights, measure your results and improve your business communication Learn more about ROUTEE

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
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Singapore Local product
Simple email marketing tool designed for small businesses with large email lists. Learn more about Segmail
If you run a small business but own a large email list, Segmail will keep your operating costs low by charging only by the amount of emails you send, not by the size of your email list. Our pricing model is linear, not exponential like most providers. Segmail provides many basic, most commonly used features such as double opt-in, campaign link tracking, and even synchronizing lists from your existing blog, CMS or CRM platforms without even changing your signup pages! Learn more about Segmail

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • Template Management
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Everything you need to identify email deliverability issues before & after you send your email campaigns. Learn more about Kickbox Deliverability Suite
Kickbox combines the best tools in email deliverability to provide actionable insights that empower you to reach more inboxes and increase your email ROI. From pre-send content and spam checks to post-send analytics, DMARC, and blocklist monitoring, Kickbox brings together the most useful insights from multiple sending platforms or mail streams. Learn more about Kickbox Deliverability Suite

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • Template Management
  • AB Testing
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Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Learn more about Mailchimp

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
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Cloud-based solution that enables businesses to send, receive, organize, translate and schedule emails across multiple user accounts.
Cloud-based solution that enables businesses to send, receive, organize, translate and schedule emails across multiple user accounts.

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio.
Squarespace is the all-in-one platform to build a beautiful online presence. Look like an expert right from the start with award-winning templates for your website, online store, or portfolio. Customize the design to fit your personal style and professional needs. Get found in search by more people with powerful SEO tools. Learn where your website traffic is coming from, what your visitors are looking for, and how they're interacting with your content or products with in-depth Analytics tools. Learn more about Squarespace

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Drag. Drop. Done. Our easy-to-use editor makes it simple to customize and design great-looking emails that stand out on any device.
Connect with your customers and prospects in minutes with email marketing. With so many great features, including one-click editing. Our email marketing service provides real-time tracking tools that report who's opening, clicking, and sharing your emails so you can plan your next steps. Our editor makes it easy to customize an email template and design professional, mobile-responsive emails that look great on every device. Learn more about Constant Contact

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
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  • AB Testing
  • Drip Campaigns
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Nimble is the simple, smart CRM for Office 365 & G Suite that works for you -- everywhere you work.
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you by automatically combining your contacts, communication histories, email inboxes, and calendar appointments with over 250+ SaaS business app contacts and social media connections (including Linkedin, Twitter, Facebook) into one unified team relationship manager. Learn more about Nimble

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Wrike is a work management platform with custom request forms, templates, and Gantt charts ¿ use them to boost your email marketing.
Wrike is a project management platform used by more than 20,000 companies worldwide. Kickstart your email marketing campaigns with a customized request form to outline tasks for your team. Build your project with ready-made templates that you can tailor for your needs. Create a project timeline with task dependencies and important milestones using a flexible Gantt chart. Record your results and highlight data with detailed reports, graphs, charts, and more. Simplify email marketing with Wrike. Learn more about Wrike

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • AB Testing
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Airtable is the database that anyone can use with a beautiful spreadsheet interface.
Airtable is the relational database for the rest of us. With a spreadsheet-like interface that anyone can use, realtime collaboration, and rich features like file attachments and reporting, Airtable is the friendliest modern database. Learn more about Airtable

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
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  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Keap's platforms, Grow, Pro, Max and Max Classic provide all-in-one CRM, sales, and marketing automation software
Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business. Learn more about Keap

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  • Auto-Responders
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Get all the tools you will need to build better customer relationships online under one roof.
Sendinblue X Black Friday = Enjoy 50% off on annual plans! Sendinblue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads and retargeting ads. What makes us different? Sendinblue is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Learn more about Sendinblue

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • Drip Campaigns
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#1 Marketing Platform for Email Marketing.
Email Marketing 360 - Everyone checks their email. In fact, most of us check our email multiple times per day! Therefore, it's key to have a well thought out email marketing campaign. Email Marketing 360 makes designing and creating email campaigns easy. You can even create automated journeys where specific emails are sent to specific people at specific times. No question, email needs to be part of your overall marketing strategy. Get started today. Learn more about Marketing 360

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Build better customer relationships with the #1-rated Business Messenger.
Intercom is a Customer Communications Platform. With Intercom, you can build better customer relationships through personalized, messenger-based experiences across the customer journey. The world's most successful companies, like Atlassian, Shopify, and New Relic use Intercom to deliver conversational customer experiences through chat, bots, and personalized messaging. Learn more about Intercom

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Powerful yet easy-to-use marketing tools that help you grow and connect with your audience using newsletters, landing pages and website
MailerLite helps you create professional and personalized campaigns on your own with powerful yet easy-to-use marketing tools. Create mobile-responsive newsletters, landing pages and websites with intuitive drag & drop editors and ready-made templates—all without writing code. Grow your list and connect with your audience using advanced features like pop-ups, automations, embedded surveys, and auto resend campaigns. Connect your workflows using Zapier, accept online payments with Stripe, sync Learn more about MailerLite

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • AB Testing
  • Drip Campaigns
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Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Marketo Engage is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes. Learn more about Marketo Engage

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships.
Meet Salesforce Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Learn more about Pardot

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • AB Testing
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  • Dynamic Content
Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio.
Unlimited sending. US-based support. Email experts on staff. iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K+ subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly, unlimited access to award-winning technical support and a 98% deliverability rating. Learn more about iContact

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Cloud-based email search solution that helps businesses find emails on company websites, verify domains, compose follow-ups, and more.
Hunter is a cloud-based email search solution that helps businesses find and verify professional email addresses from domains, companies or a specific professional on the web, and much more. Hunter crawls the web and indexes publicly available professional email addresses. Hunter makes it incredibly easy for sales, recruiters and marketers to reach out to other professionals with simple but powerful tools. Learn more about Hunter

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities. Learn more about Freshsales

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Agile CRM's Email Marketing helps create and send professional emails and newsletters, personalize them, then track and analyze your results. With features like e-mail A/B Testing, Drag-and-Drop Email Builder, Include social share buttons in your email templates, Create and store automatic response emails and Real-time notifications. Learn more about Agile CRM

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
All the features you want, none of the extra cost. Robly is perfect for beginners and experts alike.
Robly is a leading innovator in email marketing and marketing automation. Boost your open rates by up to 50% using our proprietary OpenGen and Robly AI technologies. Robly's signature Exit-Intent technology is proven to grow your email list up to 4 times faster than traditional signup forms. Use our A/B and multi-variant testing to optimize open and click through rates. Our design team will build you a free custom, mobile-responsive template and have you up and running in one hour. Learn more about Robly

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Streak is the only CRM integrated entirely within your Gmail inbox, and works alongside all your other G Suite applications.
Streak is the only CRM integrated entirely within your Gmail inbox, and works alongside all your other G Suite applications. It can be used to track many business processes including sales, partnerships, support, hiring, deal flow, and much more. Streak also includes a powerful set of email tools such email tracking, that lets you track when an email is opened. Learn more about Streak

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Advanced email marketing tools for medium & enterprise businesses to build powerful personal connections with their customers.
Campaigner is a powerful email marketing automation solution that enables mid-market and enterprise businesses to drive higher ROI, convert more leads, and generate more sales. With industry-leading inbox delivery rates, advanced personalization and real time reporting, Campaigner is the preferred choice of over 100,000 businesses worldwide. Learn more about Campaigner

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Nutshell is an all-in-one CRM and email marketing platform that helps B2B organizations win more deals.
Nutshell is an all-in-one CRM and email marketing platform that helps B2B organizations win more deals. Simple enough for any user and sophisticated enough for any business, Nutshell is built for teams who are tired of juggling separate sales and marketing tools and don’t want to pay a full-time admin to manage their software. Every Nutshell subscription comes with unlimited CRM contacts, free data migration assistance, and world-class live support, all at an extremely affordable price. Learn more about Nutshell

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Build Together. Send Smarter. The email solution for fast-moving teams.
Mailjet is a powerful email service provider used by +150,000 companies all over the world to create, send, and track their marketing and transactional emails. Mailjet's flexible infrastructure can auto-scale to send up to 15M emails/hour via our Email API, even during peak sending periods. Our drag & drop email builder helps you create 100% responsive emails in no time. Thanks to our advanced user management and content locking, companies have better control of their brand image and accounts. Learn more about Mailjet

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Cold email outreach, personalization and sales automation - in one clean place.
lemlist is the first email outreach platform that allows you to automatically generate personalized images and videos. Kickstart client relationships by making your cold emails highly personalized and human from day one. Streamline and automate your follow-ups, put repetitive tasks on autopilot and never miss a thing. Need to send emails fast and at scale without losing quality? Want to make every single email unique and personalized? Anything you need, our tool can handle. Learn more about lemlist

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
An integrated CRM and marketing solution to build campaigns and send emails directly from your CRM. Choose Simple or Advanced solutions
Our integrated CRM and marketing solution lets you build campaigns and send emails directly from your CRM, using your data to personalize and segment. New leads can be captured from your website and assigned to sales staff to follow up. Or you can add them directly to an automated marketing campaign, letting you work smarter. The stats package means you can monitor the leads, opportunities and value of closed deals, then track the ROI for each campaign, and optimise your marketing spend. Learn more about Really Simple Systems CRM

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Mailbird is a (multiple) email management app that integrates with a popular Task, Calendar, Messaging & Video Calling Apps.
Mailbird is an award-winning desktop email management client for Windows 7, 8 and 10. The email client works seamlessly with any IMAP, POP3 or Exchange email provider, and is ideal for G-Suite (now Google Workspace) and Outlook users, with Mailbird for Mac coming up next. The Mailbird email client distinctively enhances the end user experience through integrations with popular social media apps, as well as business productivity and team collaboration apps. Learn more about MailBird

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Jira Service Management is an ITSM software that unlocks high-velocity teams to deliver great service experiences fast and together.
Jira Service Management is an ITSM solution that unlocks high-velocity IT, dev, operations, and business teams. Empowered teams can deliver great service experiences, without the complexity of traditional ITSM, and coordinate efforts for even more impact through Jira’s open collaborative platform. Streamlined workflows, automation rules, queues, SLAs, and a self-service portal all empower IT, dev, operations, and business teams to deliver exceptional service management at scale with no silos. Learn more about JIRA Service Management

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content

Email Marketing Buyers Guide

What is email marketing software?

Email marketing software automates email communication between a business and its prospects and customers. These systems manage mailing lists, monitor marketing campaign effectiveness, and increase email marketing efficiency. They can be used to strengthen brand recognition, announce new product launches, and promote services.

Email marketing tools help marketing teams:

  • Manage email templates
  • Create customer-focused newsletters
  • Send survey emails
  • Run promotional campaigns
  • Streamline customer relationship management efforts

The benefits of email marketing platforms

  • Message personalization: Email marketing software lets businesses customize messages for unique audiences based on their interests, location, purchase behavior, and more. Users can address each customer by name, personalize subject lines, include previously browsed products, reference membership milestones, and add loyalty/reward information.
  • Easily shareable: Marketing campaign subscribers can forward and share emails with their personal networks with a simple click, helping you extend your reach beyond your established audience. Most email marketing software lets users embed social media sharing buttons, extending your reach even further when subscribers use those sharing options.
  • Measurable return on investment (ROI): Through email marketing platforms, businesses can track the effectiveness of each campaign by analyzing KPIs such as click-through rate, open rate, bounce rate, unsubscribe rate, and conversion rate. This lets marketers make data-driven business decisions and create strategies for upcoming marketing campaigns.

Typical features of email marketing software

  • Contact database: Store information about email subscribers, leads, and customers in a centralized location. Some email marketing tools integrate with CRM software and/or other systems to automatically retrieve customer and lead data.
  • Mass email delivery: Send promotional and other marketing emails to a large group of recipients and ensure correct delivery.
  • Subscribe or unsubscribe: Give users subscribe and unsubscribe options for each email.
  • CAN-SPAM compliance: Ensure that emails don't contain misleading headers or deceptive subject lines, and do include your business' registered, physical address as well as a proper opt-out mechanism.
  • Mailing list management: Create email address lists and groups based on contact types. Users can send emails to the entire list or specific groups within a database, and export contact lists as CSV or XLSX files.
  • Template management: Customize built-in email templates with your company's logo/branding using a drag-and-drop editor. Users can select templates based on theme, layout, or campaign type.
  • Reporting and analytics: Track email campaign KPIs such as delivery rates, click-to-open rates, and unsubscribe rates in charts and graphs.

Considerations when purchasing email marketing software

  • Integration with CRM software: Businesses should consider integrating their email marketing tools with their existing CRM solution, and look for systems that offer this functionality. Integration eliminates the need for double entry of contacts and ensures that leads and customer data is consistent across all systems. Most CRM solutions contain information about customer preferences, which email marketing software can leverage to generate campaign mailing lists based on demographics, interests, or past purchases.
  • Mobile-optimized templates: A mobile-responsive email design ensures that customers can comfortably read your emails on small screens and navigate using appropriately sized buttons. When choosing an email marketing software, look for one that offers built-in mobile templates for your emails.
  • Email automation: Email marketing platforms with built-in email automation capabilities lets businesses automatically send email to individuals using a preset trigger. Automated emails can be sent to welcome new subscribers, collect product or service feedback, inform them of upcoming deadlines/expirations, and offer birthday/anniversary gifts. If your business uses bulk messaging campaigns built on templates, look for this automation functionality while purchasing an email marketing solution.
  • Voice technology will shape small and midsize business' (SMB's) email marketing strategy: With conversational user-interface technologies on the rise, customers are learning about the company behind a marketing email first, and then paying attention to the subject line. This makes it even more important for SMB marketers to build a strong and consistent brand image to encourage customers to read their email content.
  • Artificial intelligence (AI) and machine learning will help draft effective emails: Email marketers are using AI tools to enhance email performance by creating marketing content that is neither too spammy nor too promotional. Machine learning automatically generates personalized emails that facilitate an engaging business-customer relationship.