---
description: Side-by-side comparison of Emma by Marigold vs FoundIt!. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Emma by Marigold vs FoundIt! Comparison - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Emma by Marigold \<span\>vs\</span\> FoundIt\!](https://www.capterra.com.sg/compare/75428/1039410/emma/vs/foundit)

# Compare Emma by Marigold vs FoundIt\!

Canonical: https://www.capterra.com.sg/compare/75428/1039410/emma/vs/foundit

> Detailed comparison between Emma by Marigold and FoundIt\!. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Emma by Marigold | FoundIt\! |
| **Overall rating** | 4.2/5 | 4.9/5 |
| **Total Reviews** | 156 | 7 |
| **Starting Price** | US$99.00 | - |
| **Free Trial** | No | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | Email/Help Desk, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Emma by Marigold

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

### FoundIt\!

FoundIt\! is used by leading retailers to ensure their sites are aligned to customer intent, including Marks \&amp; Spencer, Selfridges, Ironmongery Direct, Farnell / CPC, Net-A-Porter, Secret Sales and man

## Key features

### Emma by Marigold

- A/B Testing
- API
- Activity Dashboard
- Behavior Tracking
- Behavioral Targeting
- Channel Management
- Contextual Targeting
- Customer Profiles
- Customizable Reports
- Drag & Drop
- Email Monitoring
- Engagement Tracking
- Lead Management
- Multi-Campaign
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Scheduled Messaging
- Scheduling

### FoundIt\!

- A/B Testing
- API
- Activity Dashboard
- Behavior Tracking
- Behavioral Targeting
- Contextual Targeting
- Customer Profiles
- Drag & Drop
- Engagement Tracking
- Multi-Campaign
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics

## Links

- [View Emma by Marigold Profile](https://www.capterra.com.sg/software/75428/emma)
- [View FoundIt\! Profile](https://www.capterra.com.sg/software/1039410/foundit)
- [View Original Comparison](https://www.capterra.com.sg/compare/75428/1039410/emma/vs/foundit)

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