---
description: Side-by-side comparison of Marketo Engage vs Apollo.io. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketo Engage vs Apollo.io Comparison - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Marketo Engage \<span\>vs\</span\> Apollo.io](https://www.capterra.com.sg/compare/75130/158696/marketo-lead-management/vs/apollo)

# Compare Marketo Engage vs Apollo.io

Canonical: https://www.capterra.com.sg/compare/75130/158696/marketo-lead-management/vs/apollo

> Detailed comparison between Marketo Engage and Apollo.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marketo Engage | Apollo.io |
| **Overall rating** | 4.3/5 | 4.5/5 |
| **Total Reviews** | 716 | 398 |
| **Starting Price** | - | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Marketo Engage

Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns.

### Apollo.io

Small businesses to enterprise organizations in B2B industries including technology, fintech, legal technology, AI research, and creative services.

## Key features

### Marketo Engage

- AI/Machine Learning
- API
- Activity Tracking
- CRM
- Content Management
- Customer Database
- Customizable Reports
- Dashboard
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Performance Management
- Personalization
- Pipeline Reports
- Real-Time Data
- Reminders
- Segmentation
- Social Media Integration

### Apollo.io

- AI/Machine Learning
- API
- Activity Tracking
- CRM
- Content Management
- Customer Database
- Customizable Reports
- Dashboard
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Performance Management
- Personalization
- Pipeline Reports
- Real-Time Data
- Reminders
- Segmentation
- Social Media Integration

## Links

- [View Marketo Engage Profile](https://www.capterra.com.sg/software/75130/marketo-lead-management)
- [View Apollo.io Profile](https://www.capterra.com.sg/software/158696/apollo)
- [View Original Comparison](https://www.capterra.com.sg/compare/75130/158696/marketo-lead-management/vs/apollo)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Marketo Engage vs Apollo.io Comparison - Capterra Singapore 2026","description":"Side-by-side comparison of Marketo Engage vs Apollo.io. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.","url":"https://www.capterra.com.sg/compare/75130/158696/marketo-lead-management/vs/apollo","about":[{"@id":"https://www.capterra.com.sg/software/75130/marketo-lead-management#software"},{"@id":"https://www.capterra.com.sg/software/158696/apollo#software"}],"breadcrumb":{"@id":"https://www.capterra.com.sg/compare/75130/158696/marketo-lead-management/vs/apollo#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.sg/compare/75130/158696/marketo-lead-management/vs/apollo#webpage","isPartOf":{"@id":"https://www.capterra.com.sg/#website"},"inLanguage":"en-SG","publisher":{"@id":"https://www.capterra.com.sg/#organization"}},{"name":"Marketo Engage","description":"Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior &amp; AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data &amp; insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/71fc4040-79b3-4e7d-86ac-d9275cc73751.png","url":"https://www.capterra.com.sg/software/75130/marketo-lead-management","@type":"SoftwareApplication","@id":"https://www.capterra.com.sg/software/75130/marketo-lead-management#software","publisher":{"@id":"https://www.capterra.com.sg/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":716,"ratingValue":4.3},"operatingSystem":"Cloud"},{"name":"Apollo.io","description":"Apollo.io is a cloud-based B2B sales and go-to-market platform that combines sales intelligence and sales engagement in one system. It gives teams access to a database of 240M+ contacts and 30M+ companies, with 65+ filters for targeting by job title, industry, location, company size, and buyer intent signals.\n\nBusinesses use Apollo.io to build prospect lists, run multi-step outreach across email, phone, and LinkedIn, and automate follow-up workflows. Built-in Power and Parallel Dialers support high-volume calling, while inbound lead routing, CRM enrichment, and website visitor tracking help teams manage the full pipeline. It connects with 200+ apps including Salesforce, HubSpot, and LinkedIn.\n\nApollo.io suits startups, SMBs, and enterprise teams alike. It is used by SDRs, account executives, marketers, founders, and revenue operations professionals across technology, fintech, legal technology, and other B2B industries.","image":"https://images.g2crowd.com/display-layer-screenshots/19743/a438c7c2382ddf4e3aee3b775fb682185ea66cf612bcff931aa1421bd9401f0c.jpg","url":"https://www.capterra.com.sg/software/158696/apollo","@type":"SoftwareApplication","@id":"https://www.capterra.com.sg/software/158696/apollo#software","publisher":{"@id":"https://www.capterra.com.sg/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":398,"ratingValue":4.5},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","@id":"https://www.capterra.com.sg/compare/75130/158696/marketo-lead-management/vs/apollo#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"Marketo Engage vs Apollo.io","position":3,"item":"https://www.capterra.com.sg/compare/75130/158696/marketo-lead-management/vs/apollo","@type":"ListItem"}]}]}
</script>