---
description: Side-by-side comparison of Marketo Engage vs Apollo.io. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketo Engage vs Apollo.io Comparison - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Marketo Engage \<span\>vs\</span\> Apollo.io](https://www.capterra.com.sg/compare/75130/158696/marketo-lead-management/vs/apollo)

# Compare Marketo Engage vs Apollo.io

Canonical: https://www.capterra.com.sg/compare/75130/158696/marketo-lead-management/vs/apollo

> Detailed comparison between Marketo Engage and Apollo.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Marketo Engage | Apollo.io |
| **Overall rating** | 4.3/5 | 4.5/5 |
| **Total Reviews** | 710 | 393 |
| **Starting Price** | - | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Marketo Engage

Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns.

### Apollo.io

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

## Key features

### Marketo Engage

- AI/Machine Learning
- API
- Activity Tracking
- CRM
- Content Management
- Customer Database
- Customizable Reports
- Dashboard
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Performance Management
- Personalization
- Pipeline Reports
- Real-Time Data
- Reminders
- Segmentation
- Social Media Integration

### Apollo.io

- AI/Machine Learning
- API
- Activity Tracking
- CRM
- Content Management
- Customer Database
- Customizable Reports
- Dashboard
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Performance Management
- Personalization
- Pipeline Reports
- Real-Time Data
- Reminders
- Segmentation
- Social Media Integration

## Links

- [View Marketo Engage Profile](https://www.capterra.com.sg/software/75130/marketo-lead-management)
- [View Apollo.io Profile](https://www.capterra.com.sg/software/158696/apollo)
- [View Original Comparison](https://www.capterra.com.sg/compare/75130/158696/marketo-lead-management/vs/apollo)

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