---
description: Side-by-side comparison of Google Marketing Platform vs Google Campaign Manager 360. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Marketing Platform vs Google Campaign Manager 360 Comparison - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/30736/advertising-agency/software) > [Google Marketing Platform \<span\>vs\</span\> Google Campaign Manager 360](https://www.capterra.com.sg/compare/213341/1024556/google-marketing-platform/vs/google-campaign-manager-360)

# Compare Google Marketing Platform vs Google Campaign Manager 360

Canonical: https://www.capterra.com.sg/compare/213341/1024556/google-marketing-platform/vs/google-campaign-manager-360

> Detailed comparison between Google Marketing Platform and Google Campaign Manager 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Marketing Platform | Google Campaign Manager 360 |
| **Overall rating** | 4.5/5 | 4.3/5 |
| **Total Reviews** | 26 | 6 |
| **Starting Price** | - | - |
| **Free Trial** | No | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support | - |
| **Training** | Documentation | - |

## Best for

### Google Marketing Platform

\-

### Google Campaign Manager 360

Large enterprises

## Key features

### Google Marketing Platform

- A/B Testing
- Ad Inventory Management
- Ad hoc Reporting
- Behavioral Targeting
- Campaign Planning
- Channel Management
- Customer Profiles
- Customizable Reports
- Dashboard
- For PPC Campaigns
- KPI Monitoring
- Key Performance Indicators
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Self Service Data Preparation
- Survey Builder

### Google Campaign Manager 360

- Campaign Planning
- Channel Management
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics

## Links

- [View Google Marketing Platform Profile](https://www.capterra.com.sg/software/213341/google-marketing-platform)
- [View Google Campaign Manager 360 Profile](https://www.capterra.com.sg/software/1024556/google-campaign-manager-360)
- [View Original Comparison](https://www.capterra.com.sg/compare/213341/1024556/google-marketing-platform/vs/google-campaign-manager-360)

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