---
description: Side-by-side comparison of Blue Pure Loyalty vs Guusto. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Blue Pure Loyalty vs Guusto Comparison - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Blue Pure Loyalty \<span\>vs\</span\> Guusto](https://www.capterra.com.sg/compare/181432/186209/blue-pure-loyalty/vs/guusto)

# Compare Blue Pure Loyalty vs Guusto

Canonical: https://www.capterra.com.sg/compare/181432/186209/blue-pure-loyalty/vs/guusto

> Detailed comparison between Blue Pure Loyalty and Guusto. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Blue Pure Loyalty | Guusto |
| **Overall rating** | - | 4.9/5 |
| **Total Reviews** | 0 | 3809 |
| **Starting Price** | US$1,000.00 | US$4.80 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Blue Pure Loyalty

Blue Pure Loyalty® collaborates with companies that have identified opportunities through the creation of Loyalty and Incentive Programs and with companies that already have a program.

### Guusto

Guusto serves HR and operations leaders at frontline, deskless, and distributed organizations, including healthcare, retail, hospitality, manufacturing, construction, and financial services.

## Key features

### Blue Pure Loyalty

- API
- Activity Dashboard
- Customer Activity Tracking
- Customer History
- Customer Profiles
- Customizable Branding
- Customizable Templates
- Gamification
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Member Portal
- Performance Metrics
- Referral Tracking
- Rewards Management
- Third-Party Integrations

### Guusto

- AI/Machine Learning
- API
- Activity Dashboard
- Customer Activity Tracking
- Customer History
- Customer Profiles
- Customizable Branding
- Customizable Reports
- Customizable Templates
- Gamification
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Member Portal
- Performance Metrics
- Referral Tracking
- Reminders
- Rewards Management
- Third-Party Integrations
- eCards

## Links

- [View Blue Pure Loyalty Profile](https://www.capterra.com.sg/software/181432/blue-pure-loyalty)
- [View Guusto Profile](https://www.capterra.com.sg/software/186209/guusto)
- [View Original Comparison](https://www.capterra.com.sg/compare/181432/186209/blue-pure-loyalty/vs/guusto)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Blue Pure Loyalty vs Guusto Comparison - Capterra Singapore 2026","description":"Side-by-side comparison of Blue Pure Loyalty vs Guusto. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.","url":"https://www.capterra.com.sg/compare/181432/186209/blue-pure-loyalty/vs/guusto","about":[{"@id":"https://www.capterra.com.sg/software/181432/blue-pure-loyalty#software"},{"@id":"https://www.capterra.com.sg/software/186209/guusto#software"}],"breadcrumb":{"@id":"https://www.capterra.com.sg/compare/181432/186209/blue-pure-loyalty/vs/guusto#breadcrumblist"},"@id":"https://www.capterra.com.sg/compare/181432/186209/blue-pure-loyalty/vs/guusto#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.sg/#website"},"inLanguage":"en-SG","publisher":{"@id":"https://www.capterra.com.sg/#organization"}},{"name":"Blue Pure Loyalty","description":"Blue Pure Loyalty® is the leading Loyalty Marketing Technology company that builds innovative Loyalty and Incentive Programs for end customers, companies, employees, sales forces, fans of sport teams, and sales channels, influencing their behavior in a positive way, consistently increasing profitability, sales, and satisfaction of our client’s brand, products and services.\n\nOur services and solutions are Tailor-Made to the needs of our clients.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9af37d8f-5e14-41f9-8efa-13076fa2b0f2.png","url":"https://www.capterra.com.sg/software/181432/blue-pure-loyalty","@id":"https://www.capterra.com.sg/software/181432/blue-pure-loyalty#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.sg/#organization"},"applicationCategory":"BusinessApplication","offers":{"price":"1000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Windows on premise, Android, Platform ios, Platform ipad"},{"name":"Guusto","description":"Guusto is an employee recognition and rewards solution built for organizations with frontline, deskless, and distributed workforces, the industries where most recognition tools fall flat.\n\nUnlike platforms built around email, Guusto reaches everyone, delivering recognition through SMS, push, QR codes, printed cards, or intranet without an app or contact details. If no contact details are on file, rewards route to a manager for in-person handoff.\n\nStart with any program and scale when you're ready, paying full price only for senders and far less for everyone else, with unclaimed rewards credited back. Guusto powers milestones and anniversaries, manager-led and peer-to-peer recognition, and performance and incentive awards in one place.\n\nAI recognition scores, manager insights, and automated milestones keep adoption high long after launch without adding admin work. Guusto integrates with 50+ HRIS platforms as well as Outlook and Teams, and it is backed by 5,000+ five-star reviews.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/896465cd-a082-4d7c-a014-fdf9d6739d6d.png","url":"https://www.capterra.com.sg/software/186209/guusto","@id":"https://www.capterra.com.sg/software/186209/guusto#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.sg/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":3809},"offers":{"price":"4.8","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.com.sg/compare/181432/186209/blue-pure-loyalty/vs/guusto#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/10031/customer-loyalty/software","@type":"ListItem"},{"name":"Blue Pure Loyalty vs Guusto","position":3,"item":"https://www.capterra.com.sg/compare/181432/186209/blue-pure-loyalty/vs/guusto","@type":"ListItem"}]}]}
</script>