---
description: Side-by-side comparison of Google Analytics 360 vs Nanolytica. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Nanolytica Comparison - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Nanolytica](https://www.capterra.com.sg/compare/177042/1095775/google-analytics/vs/Nanolytica)

# Compare Google Analytics 360 vs Nanolytica

Canonical: https://www.capterra.com.sg/compare/177042/1095775/google-analytics/vs/Nanolytica

> Detailed comparison between Google Analytics 360 and Nanolytica. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Nanolytica |
| **Overall rating** | 4.7/5 | - |
| **Total Reviews** | 8091 | 0 |
| **Starting Price** | - | US$0.00 |
| **Free Trial** | No | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Knowledge Base |
| **Training** | Webinars, Documentation, Videos | Documentation |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Nanolytica

Nanolytica Cloud serves website owners, mobile app developers, smart TV platforms, IoT device manufacturers, and privacy-focused organizations.

## Key features

### Google Analytics 360

- API
- Activity Dashboard
- Ad hoc Reporting
- Analytics
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customizable Reports
- Dashboard
- Data Integration
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Site Search Tracking
- Visualization

### Nanolytica

- API
- Activity Dashboard
- Conversion Tracking
- Customer Journey Mapping

## Links

- [View Google Analytics 360 Profile](https://www.capterra.com.sg/software/177042/google-analytics)
- [View Nanolytica Profile](https://www.capterra.com.sg/software/1095775/Nanolytica)
- [View Original Comparison](https://www.capterra.com.sg/compare/177042/1095775/google-analytics/vs/Nanolytica)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs Nanolytica Comparison - Capterra Singapore 2026","description":"Side-by-side comparison of Google Analytics 360 vs Nanolytica. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.","url":"https://www.capterra.com.sg/compare/177042/1095775/google-analytics/vs/Nanolytica","about":[{"@id":"https://www.capterra.com.sg/software/177042/google-analytics#software"},{"@id":"https://www.capterra.com.sg/software/1095775/Nanolytica#software"}],"breadcrumb":{"@id":"https://www.capterra.com.sg/compare/177042/1095775/google-analytics/vs/Nanolytica#breadcrumblist"},"@id":"https://www.capterra.com.sg/compare/177042/1095775/google-analytics/vs/Nanolytica#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.sg/#website"},"publisher":{"@id":"https://www.capterra.com.sg/#organization"},"inLanguage":"en-SG"},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.com.sg/software/177042/google-analytics","@id":"https://www.capterra.com.sg/software/177042/google-analytics#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.sg/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8091},"operatingSystem":"Cloud, Android"},{"name":"Nanolytica","description":"Nanolytica is a privacy-first analytics platform offering real-time insights for websites, mobile apps, smart TVs, and IoT devices. It operates without cookies, localStorage, or consent banners, ensuring GDPR and CCPA compliance. Dashboards enable sub-second analytical queries, tracking metrics like active time, scroll depth, referrer analysis, bot detection, and multi-site aggregation. The platform hashes IP addresses, honors Do Not Track requests, and avoids storing personal data. Security features include HMAC-signed sessions, UUID-based site isolation, and rate limiting. It tracks visitor journeys, conversion funnels, retention cohorts, and Core Web Vitals, with UTM tracking for campaign data. Implementation involves adding a script tag or API calls. Supporting up to 50 sites per account, it provides unified dashboards with dimension filtering and CSV export capabilities.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/228d766a-c381-40a5-971a-d5c1176efa32.png","url":"https://www.capterra.com.sg/software/1095775/Nanolytica","@id":"https://www.capterra.com.sg/software/1095775/Nanolytica#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.sg/#organization"},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.com.sg/compare/177042/1095775/google-analytics/vs/Nanolytica#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/31018/marketing-analytics/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Nanolytica","position":3,"item":"https://www.capterra.com.sg/compare/177042/1095775/google-analytics/vs/Nanolytica","@type":"ListItem"}]}]}
</script>
