HubSpot Marketing Automation vs Pardot

Best for

Who Uses This Software?

HubSpot's Marketing Platform is ideal for growing companies who want to use Inbound marketing to increase traffic, convert leads, and prove ROI.
If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!
Pricing

Starting Price

US$50.00/month
US$1,250.00/month

Free Trial

  • Yes
  • No

Free Version

  • Yes
  • No

Details

Not provided by vendor
Not provided by vendor
Product Details

Platform

Web/Installed

Mobile

Web/Installed

Mobile

Features

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Search Marketing
  • Segmentation
  • Website Visitor Tracking
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Search Marketing
  • Segmentation
  • Website Visitor Tracking
Ratings

Overall

4.5/5
4.1/5

Ease of Use

4.3/5
3.8/5

Customer Service

4.4/5
3.8/5

Features & Functionality

4.4/5
3.9/5

Value for Money

4.2/5
3.7/5
Training & Support

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • Documentation
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • In Person
  • Live Online
  • Webinars