---
description: Side-by-side comparison of Lotame vs Google Analytics 360. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Lotame vs Google Analytics 360 Comparison - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Data Management Platforms](/directory/32261/data-management-platforms/software) > [Lotame \<span\>vs\</span\> Google Analytics 360](https://www.capterra.com.sg/compare/168536/177042/lotame/vs/google-analytics)

# Compare Lotame vs Google Analytics 360

Canonical: https://www.capterra.com.sg/compare/168536/177042/lotame/vs/google-analytics

> Detailed comparison between Lotame and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Lotame | Google Analytics 360 |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 30 | 8089 |
| **Starting Price** | US$1.00 | - |
| **Free Trial** | - | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Webinars, Documentation, Videos |

## Best for

### Lotame

Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### Lotame

- API
- Behavior Tracking
- Campaign Management
- Customer Database
- Customer Segmentation
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Visualization
- Engagement Tracking
- Master Data Management
- Performance Management
- Reporting/Analytics

### Google Analytics 360

- API
- Ad hoc Reporting
- Behavior Tracking
- Campaign Management
- Customer Database
- Customer Segmentation
- Customizable Reports
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Visualization
- KPI Monitoring
- Marketing Reports
- Monitoring
- Real-Time Data
- Reporting/Analytics
- Site Search Tracking

## Links

- [View Lotame Profile](https://www.capterra.com.sg/software/168536/lotame)
- [View Google Analytics 360 Profile](https://www.capterra.com.sg/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.com.sg/compare/168536/177042/lotame/vs/google-analytics)

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