---
description: Side-by-side comparison of SplitMetrics Optimize vs Mixpanel. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SplitMetrics Optimize vs Mixpanel Comparison - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [AB Testing Tools](/directory/30896/ab-testing/software) > [SplitMetrics Optimize \<span\>vs\</span\> Mixpanel](https://www.capterra.com.sg/compare/157765/158740/splitmetrics/vs/mixpanel)

# Compare SplitMetrics Optimize vs Mixpanel

Canonical: https://www.capterra.com.sg/compare/157765/158740/splitmetrics/vs/mixpanel

> Detailed comparison between SplitMetrics Optimize and Mixpanel. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | SplitMetrics Optimize | Mixpanel |
| **Overall rating** | 4.0/5 | 4.5/5 |
| **Total Reviews** | 1 | 145 |
| **Starting Price** | US$4,999.00 | US$25.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation |

## Best for

### SplitMetrics Optimize

Mobile-first companies and brands looking to build and scale their go-to-market engine.

### Mixpanel

Over 29,000 customers around the world use Mixpanel.

## Key features

### SplitMetrics Optimize

- API
- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- Campaign Management
- Cohort Analysis
- Conversion Tracking
- Customer Segmentation
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- In-App Events Tracking
- Multivariate Testing
- Performance Metrics
- Predictive Analytics
- Push Notifications
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- Visual Analytics

### Mixpanel

- API
- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- Campaign Management
- Cohort Analysis
- Conversion Tracking
- Customer Segmentation
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- In-App Events Tracking
- Multivariate Testing
- Performance Metrics
- Predictive Analytics
- Push Notifications
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- Visual Analytics

## Links

- [View SplitMetrics Optimize Profile](https://www.capterra.com.sg/software/157765/splitmetrics)
- [View Mixpanel Profile](https://www.capterra.com.sg/software/158740/mixpanel)
- [View Original Comparison](https://www.capterra.com.sg/compare/157765/158740/splitmetrics/vs/mixpanel)

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