---
description: Side-by-side comparison of Braze vs Klaviyo. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Braze vs Klaviyo Comparison - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Braze \<span\>vs\</span\> Klaviyo](https://www.capterra.com.sg/compare/155423/156699/appboy/vs/klaviyo)

# Compare Braze vs Klaviyo

Canonical: https://www.capterra.com.sg/compare/155423/156699/appboy/vs/klaviyo

> Detailed comparison between Braze and Klaviyo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Braze | Klaviyo |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 168 | 539 |
| **Starting Price** | - | US$20.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Braze

B2C businesses of all sizes, from small businesses to global enterprises, across retail and eCommerce, financial services, media and entertainment, health and wellness, CPG, and food and beverage.

### Klaviyo

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

## Key features

### Braze

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Customizable CTAs
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Personalization
- Predictive Modeling
- Real-Time Data
- Scheduled Messaging
- Segmentation
- Shortcodes
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

### Klaviyo

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Customizable CTAs
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Personalization
- Predictive Modeling
- Real-Time Data
- Scheduled Messaging
- Segmentation
- Shortcodes
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Braze Profile](https://www.capterra.com.sg/software/155423/appboy)
- [View Klaviyo Profile](https://www.capterra.com.sg/software/156699/klaviyo)
- [View Original Comparison](https://www.capterra.com.sg/compare/155423/156699/appboy/vs/klaviyo)

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