---
description: Side-by-side comparison of Fullstory vs Google Analytics 360. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fullstory vs Google Analytics 360 Comparison - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Business Intelligence Tools](/directory/23/business-intelligence/software) > [Fullstory \<span\>vs\</span\> Google Analytics 360](https://www.capterra.com.sg/compare/153721/177042/fullstory/vs/google-analytics)

# Compare Fullstory vs Google Analytics 360

Canonical: https://www.capterra.com.sg/compare/153721/177042/fullstory/vs/google-analytics

> Detailed comparison between Fullstory and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Fullstory | Google Analytics 360 |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 67 | 8089 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Fullstory

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### Fullstory

- A/B Testing
- API
- Ad hoc Reporting
- Analytics
- Charting
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Search/Filter
- Site Search Tracking
- Visualization

### Google Analytics 360

- A/B Testing
- API
- Ad hoc Reporting
- Analytics
- Charting
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Search/Filter
- Site Search Tracking
- Visualization

## Links

- [View Fullstory Profile](https://www.capterra.com.sg/software/153721/fullstory)
- [View Google Analytics 360 Profile](https://www.capterra.com.sg/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.com.sg/compare/153721/177042/fullstory/vs/google-analytics)

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