---
description: Side-by-side comparison of Segment vs Google Analytics 360. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Segment vs Google Analytics 360 Comparison - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Data Collection Software](/directory/32475/data-collection/software) > [Segment \<span\>vs\</span\> Google Analytics 360](https://www.capterra.com.sg/compare/150621/177042/segment/vs/google-analytics)

# Compare Segment vs Google Analytics 360

Canonical: https://www.capterra.com.sg/compare/150621/177042/segment/vs/google-analytics

> Detailed comparison between Segment and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Segment | Google Analytics 360 |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 72 | 8089 |
| **Starting Price** | US$120.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Documentation | Webinars, Documentation, Videos |

## Best for

### Segment

Twilio Segment helps almost any company that relies on cloud services for running its business. From mobile apps to SaaS startups to even brick \&amp; mortar retail.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### Segment

- API
- Campaign Management
- Campaign Tracking
- Customer Database
- Customer Segmentation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Integration
- Forecasting
- Multi-Channel Data Collection
- Multi-Domain
- Performance Metrics
- Recommendations
- Reporting/Analytics
- Website Analytics

### Google Analytics 360

- API
- Campaign Management
- Campaign Tracking
- Customer Database
- Customer Segmentation
- Customizable Reports
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Integration
- Forecasting
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Data
- Recommendations
- Reporting/Analytics
- Website Analytics

## Links

- [View Segment Profile](https://www.capterra.com.sg/software/150621/segment)
- [View Google Analytics 360 Profile](https://www.capterra.com.sg/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.com.sg/compare/150621/177042/segment/vs/google-analytics)

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