---
description: Side-by-side comparison of Brand24 vs Profound. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Brand24 vs Profound Comparison - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Social Media Monitoring Software](/directory/31028/social-media-monitoring/software) > [Brand24 \<span\>vs\</span\> Profound](https://www.capterra.com.sg/compare/149054/1096603/brand24/vs/Profound)

# Compare Brand24 vs Profound

Canonical: https://www.capterra.com.sg/compare/149054/1096603/brand24/vs/Profound

> Detailed comparison between Brand24 and Profound. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Brand24 | Profound |
| **Overall rating** | 4.7/5 | - |
| **Total Reviews** | 254 | 0 |
| **Starting Price** | US$199.00 | US$99.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Brand24

Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
&#10;&#10;Marketing Managers | Community Specialists | Social Media Managers | PR Specialists.

### Profound

Profound is used by marketers, content creators, PR professionals, brand managers, agencies, and enterprise companies.

## Key features

### Brand24

- AI Mention Tracking
- AI Visibility Score
- API
- Alerts/Notifications
- Citation Intelligence
- Collaboration Tools
- Competitive Benchmarking
- Customizable Reports
- Monitoring
- Multi-Language Tracking
- Multi-Platform AI Coverage
- Natural Language Processing
- Prompt Library
- Prompt Organization
- Prompt Visibility Monitoring
- Reporting/Analytics
- Response Position Analysis
- Sentiment Analysis
- Share of Voice (SoV)
- Trend Analysis

### Profound

- AI Mention Tracking
- AI Visibility Score
- API
- Alerts/Notifications
- Citation Intelligence
- Collaboration Tools
- Competitive Benchmarking
- Multi-Language Tracking
- Multi-Platform AI Coverage
- Prompt Library
- Prompt Organization
- Prompt Visibility Monitoring
- Reporting/Analytics
- Response Position Analysis
- Sentiment Analysis
- Share of Voice (SoV)
- Trend Analysis

## Links

- [View Brand24 Profile](https://www.capterra.com.sg/software/149054/brand24)
- [View Profound Profile](https://www.capterra.com.sg/software/1096603/Profound)
- [View Original Comparison](https://www.capterra.com.sg/compare/149054/1096603/brand24/vs/Profound)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Brand24 vs Profound Comparison - Capterra Singapore 2026","description":"Side-by-side comparison of Brand24 vs Profound. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.","url":"https://www.capterra.com.sg/compare/149054/1096603/brand24/vs/Profound","about":[{"@id":"https://www.capterra.com.sg/software/149054/brand24#software"},{"@id":"https://www.capterra.com.sg/software/1096603/Profound#software"}],"breadcrumb":{"@id":"https://www.capterra.com.sg/compare/149054/1096603/brand24/vs/Profound#breadcrumblist"},"@id":"https://www.capterra.com.sg/compare/149054/1096603/brand24/vs/Profound#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.capterra.com.sg/#organization"},"isPartOf":{"@id":"https://www.capterra.com.sg/#website"},"inLanguage":"en-SG"},{"name":"Brand24","description":"Brand24 is an AI-powered media monitoring and social listening tool that you can use to track and analyze online conversations about your brand, competitors, and industry.\n\nIf you are looking for a user-friendly tool for media monitoring, Brand24 is definitely worth trying. Not only will you receive a summary of the media coverage, but also you’ll get access to some analytics regarding your brand health, such as sentiment analysis, reach, AVE calculations, and many more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/621c8b83-7728-496b-9764-3c170bc3e3ac.png","url":"https://www.capterra.com.sg/software/149054/brand24","@id":"https://www.capterra.com.sg/software/149054/brand24#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.sg/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":254},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Profound","description":"Profound is a marketing platform that helps organizations analyze, build, and measure their presence across AI search engines and conversational systems like ChatGPT, Perplexity, and Claude. The platform offers Answer Engine Insights to track how AI represents brands, Agent Analytics to analyze AI crawling behavior, and Prompt Volumes to uncover consumer demand patterns.\n\nProfound features autonomous agents that automate tasks like creating AI-optimized content, FAQs, and demand-driven materials. The platform includes Shopping tools to monitor product visibility in AI systems. Specialized agents support demand generation, brand management, and content creation, aiding SEO, AI search visibility, and PR strategies. Profound integrates with marketing stacks and offers training through Profound University, equipping users with AI search optimization skills.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b51ef7d8-5f01-48cf-9447-a7d8d4b7e931.png","url":"https://www.capterra.com.sg/software/1096603/Profound","@id":"https://www.capterra.com.sg/software/1096603/Profound#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.sg/#organization"},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.com.sg/compare/149054/1096603/brand24/vs/Profound#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Monitoring Software","position":2,"item":"/directory/31028/social-media-monitoring/software","@type":"ListItem"},{"name":"Brand24 vs Profound","position":3,"item":"https://www.capterra.com.sg/compare/149054/1096603/brand24/vs/Profound","@type":"ListItem"}]}]}
</script>