---
description: Side-by-side comparison of Mailchimp vs Segment. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Segment Comparison - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Segment](https://www.capterra.com.sg/compare/110228/150621/mailchimp/vs/segment)

# Compare Mailchimp vs Segment

Canonical: https://www.capterra.com.sg/compare/110228/150621/mailchimp/vs/segment

> Detailed comparison between Mailchimp and Segment. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Segment |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 17572 | 72 |
| **Starting Price** | US$13.00 | US$120.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Segment

Twilio Segment helps almost any company that relies on cloud services for running its business. From mobile apps to SaaS startups to even brick \&amp; mortar retail.

## Key features

### Mailchimp

- API
- Behavioral Targeting
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Customer Database
- Customer Profiles
- Customer Segmentation
- Data Analysis Tools
- Data Import/Export
- Engagement Tracking
- GDPR Compliance
- Multi-Channel Data Collection
- Performance Metrics
- Personalization
- Product Catalog
- Recommendations
- Reporting/Analytics
- Website Analytics
- Website Personalization

### Segment

- API
- Behavioral Targeting
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Customer Database
- Customer Profiles
- Customer Segmentation
- Data Analysis Tools
- Data Import/Export
- Engagement Tracking
- GDPR Compliance
- Multi-Channel Data Collection
- Performance Metrics
- Personalization
- Recommendations
- Reporting/Analytics
- Website Analytics
- Website Personalization

## Links

- [View Mailchimp Profile](https://www.capterra.com.sg/software/110228/mailchimp)
- [View Segment Profile](https://www.capterra.com.sg/software/150621/segment)
- [View Original Comparison](https://www.capterra.com.sg/compare/110228/150621/mailchimp/vs/segment)

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