---
description: Side-by-side comparison of VWO Insights vs Microsoft Clarity. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: VWO Insights vs Microsoft Clarity Comparison - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Product Analytics Tools](/directory/32915/product-analytics/software) > [VWO Insights \<span\>vs\</span\> Microsoft Clarity](https://www.capterra.com.sg/compare/1008353/1018691/vwo/vs/microsoft-clarity)

# Compare VWO Insights vs Microsoft Clarity

Canonical: https://www.capterra.com.sg/compare/1008353/1018691/vwo/vs/microsoft-clarity

> Detailed comparison between VWO Insights and Microsoft Clarity. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | VWO Insights | Microsoft Clarity |
| **Overall rating** | 5.0/5 | 4.8/5 |
| **Total Reviews** | 1 | 56 |
| **Starting Price** | US$169.00 | US$0.00 |
| **Free Trial** | - | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Best for

### VWO Insights

It is best suited for teams in Marketing, Product Managers, UX, Growth, and Analytics.

### Microsoft Clarity

For every website owner

## Key features

### VWO Insights

- API
- Behavior Tracking
- Behavioral Analytics
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Segmentation
- Customizable Reports
- Dashboard
- Dynamic Content
- Engagement Tracking
- Heatmaps
- Real-Time Analytics
- Reporting & Statistics
- Screen Activity Recording
- Session Recording
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics

### Microsoft Clarity

- API
- Behavior Tracking
- Behavioral Analytics
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Segmentation
- Customizable Reports
- Dashboard
- Dynamic Content
- Engagement Tracking
- Heatmaps
- Real-Time Analytics
- Reporting & Statistics
- Screen Activity Recording
- Session Recording
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics

## Links

- [View VWO Insights Profile](https://www.capterra.com.sg/software/1008353/vwo)
- [View Microsoft Clarity Profile](https://www.capterra.com.sg/software/1018691/microsoft-clarity)
- [View Original Comparison](https://www.capterra.com.sg/compare/1008353/1018691/vwo/vs/microsoft-clarity)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"VWO Insights vs Microsoft Clarity Comparison - Capterra Singapore 2026","description":"Side-by-side comparison of VWO Insights vs Microsoft Clarity. Learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Singapore.","url":"https://www.capterra.com.sg/compare/1008353/1018691/vwo/vs/microsoft-clarity","about":[{"@id":"https://www.capterra.com.sg/software/1008353/vwo#software"},{"@id":"https://www.capterra.com.sg/software/1018691/microsoft-clarity#software"}],"breadcrumb":{"@id":"https://www.capterra.com.sg/compare/1008353/1018691/vwo/vs/microsoft-clarity#breadcrumblist"},"@id":"https://www.capterra.com.sg/compare/1008353/1018691/vwo/vs/microsoft-clarity#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.sg/#website"},"publisher":{"@id":"https://www.capterra.com.sg/#organization"},"inLanguage":"en-SG"},{"name":"VWO Insights","description":"VWO Insights - Web allows companies to step into the visitors shoes with Session Recordings, Visualize visitor behavior with Heatmaps, uncover visitor hesitations with On-page surveys, and know why visitors abandon forms using Form Analytics.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/cd1839cc-a761-49db-9717-a3ad7a15348d.png","url":"https://www.capterra.com.sg/software/1008353/vwo","@id":"https://www.capterra.com.sg/software/1008353/vwo#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.sg/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":1},"offers":{"price":"169","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Microsoft Clarity","description":"Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start receiving data in minutes. With features including advanced heatmaps, session recordings, and robust user insights to analyze your website or mobile app. \n\nExperience a game-changing addition of Copilot in Microsoft Clarity. This cutting-edge artificial intelligence feature generates key session takeaways in natural language, saving you time and boosting productivity.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/406cef10-7cd9-4764-8051-64ea592bd3ab.png","url":"https://www.capterra.com.sg/software/1018691/microsoft-clarity","@id":"https://www.capterra.com.sg/software/1018691/microsoft-clarity#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.sg/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":56},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.com.sg/compare/1008353/1018691/vwo/vs/microsoft-clarity#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Product Analytics Tools","position":2,"item":"/directory/32915/product-analytics/software","@type":"ListItem"},{"name":"VWO Insights vs Microsoft Clarity","position":3,"item":"https://www.capterra.com.sg/compare/1008353/1018691/vwo/vs/microsoft-clarity","@type":"ListItem"}]}]}
</script>